Real-Time Advancement Continuum Dashboard for Engagement Mapping
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Solution Overview
Problem
Higher education institutions face challenges in accurately tracking and managing constituent engagement due to large numbers and varied interactions across multiple platforms, leading to inefficiencies and resource waste in outreach efforts.
Innovation Solution
A computer-implemented system with an Advancement Continuum (AC) dashboard that maps constituents to defined phases of a philanthropic journey in real-time, using data from diverse sources, and provides a dynamic interface for visualizing engagement patterns and adjusting strategies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If manual methods such as spreadsheets and paper records are used to track constituents, then device complexity is reduced, but productivity and measurement precision deteriorate due to human error and time consumption
Solution Approach 1:
The patent replaces manual mechanical tracking methods (spreadsheets, paper records) with an automated computer-implemented system that collects, processes, and analyzes constituent engagement data from multiple digital sources, eliminating human error and significantly improving tracking efficiency
Solution Approach 2:
The system automatically collects engagement data from various digital sources, processes it through defined phases of a philanthropic journey, and generates insights without requiring manual data entry or human intervention, enabling the system to serve itself in tracking constituents
2Device complexity
If manual methods are used to update databases, then device complexity remains low, but loss of time and loss of information increase due to human error and duplication of effort
Solution Approach 1:
The system replaces manual database updates with automated data collection from digital sources, using computer algorithms to process and update constituent information, thereby eliminating time loss associated with manual data entry and reducing information loss from human error
Solution Approach 2:
The system continuously collects and updates engagement data from multiple sources in real-time, ensuring databases are always current without requiring periodic manual updates, thereby eliminating time loss and maintaining information accuracy
3Device complexity
If generic mailings are used for outreach, then device complexity is reduced, but loss of information increases as individual engagement levels are not considered
Solution Approach 1:
The system segments constituents into different phases of the philanthropic journey based on their individual engagement levels and tailors outreach strategies to each phase, ensuring that communication is appropriately customized to the specific needs and readiness of each constituent group
Solution Approach 2:
The system divides the constituent population into distinct segments based on engagement metrics and journey phase, allowing for targeted and personalized outreach strategies for each segment rather than using generic communications for all
4Measurement precision
If comprehensive data collection from multiple sources is implemented, then measurement precision improves, but device complexity increases
Solution Approach 1:
The system is designed to collect and process multiple types of engagement data from various digital sources through a unified framework, using the same infrastructure to handle different data types and sources, thereby managing complexity while maintaining comprehensive tracking capability
Data Source
AI summary
Systems, apparatuses, methods, and computer program products are disclosed for visualizing institutional engagement of a population. An example method includes receiving engagement data from a plurality of data sources. The example method also includes determining, in near-real-time and based on the engagement data, an engagement phase for each individual within the population. The example method also includes rendering a visual representation of engagement phase composition based on the determined engagement phase for each individual within the population.


