Real Time Shipment Coordination System

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Solution Overview

Problem

E-commerce sites face challenges in providing a consistent customer shipping experience for third-party sellers due to independent shipment arrangements, which result in higher costs and reduced transparency for customers, as smaller sellers lack economies of scale and efficient tracking systems.

Innovation Solution

A computerized system that manages package shipments by storing seller information, converting transaction data into standardized shipment requests, and providing real-time updates to both sellers and customers, enabling efficient coordination with courier services and improved tracking.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If third party sellers independently arrange packaging and shipment, then they maintain operational independence, but shipping costs increase and economies of scale are lost

Engineering Contradiction:
Improveoperational independenceVSAvoidshipping volume
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The system segments the shipping process into two parts: the e-commerce platform maintains centralized coordination and negotiation with courier services, while third-party sellers retain control over their individual shipment arrangements. This allows sellers to operate independently while still benefiting from the platform's aggregated shipping volume and negotiated rates.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The e-commerce platform acts as an intermediary between third-party sellers and courier services. It receives shipping requests from sellers, consolidates them with other shipments, negotiates bulk rates, and coordinates delivery while maintaining seller independence and providing cost advantages through aggregated volume.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If third party sellers independently arrange shipment, then they control their own shipping process, but customer tracking transparency is reduced

Engineering Contradiction:
Improveseller controlVSAvoidtracking information
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The platform implements a universal tracking system that serves multiple functions: it monitors shipments from all third-party sellers, consolidates tracking information, and presents a unified view to customers. This maintains seller control over their shipping process while ensuring customers receive consistent, transparent tracking information regardless of which seller they purchased from.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If e-commerce sites allow third party sellers, then product variety increases, but shipment coordination complexity increases

Engineering Contradiction:
Improveproduct varietyVSAvoidshipment coordination
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system enables third-party sellers to self-manage their shipping arrangements through automated interfaces. Sellers can independently initiate shipments, track their packages, and receive confirmation notifications without requiring manual intervention from the platform, thereby reducing coordination complexity while supporting product variety.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The platform standardizes shipment parameters (formatting, message structure, data requirements) to transform diverse seller shipments into uniform requests that can be processed automatically. This parameter standardization reduces coordination complexity while allowing the platform to support a wide variety of sellers and products.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS11853955B2Systems and computerized methods for real time shipment coordination
Publication Date: 2023.12.26 COUPANG CORP
  • US11853955B2 patent drawing
  • US11853955B2 patent drawing
  • US11853955B2 patent drawing

AI summary

The present disclosure provides a computerized method for package management, including: storing, in a data structure, information of a seller in association with a plurality of items sold by the seller; receiving an indication of a transaction, the transaction indication including an address of a customer and at least one item identifier corresponding to an item sold by the seller; converting the transaction indication into a shipment request by formatting the transaction indication according to a standardized format required by a shipper; generating a message containing the formatted shipment request; transmitting the message to the shipper in real time to initialize shipment of the item; and providing real time confirmation to the seller and the customer that shipment has been initialized.