Real-Time Targeted Ad Delivery via User Activity Analysis
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current advertising systems lack the ability to effectively combine search-volume and search-trend data with geographic and temporal targeting to deliver relevant display advertisements to users in real-time, limiting the precision and effectiveness of location-based advertising.
Innovation Solution
A mobile advertising system that utilizes a communications service provider's server to analyze user accessing activities, such as search queries and location data, to define a target market and deliver relevant display advertisements to users based on their geographic location and current interests, employing techniques like rule-based systems and collaborative filtering to optimize ad delivery.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If real-time user activity data is collected and analyzed to deliver targeted advertisements, then advertising relevance and effectiveness is improved, but system complexity and data processing requirements increase
Solution Approach 1:
The system segments the advertising delivery process into distinct modules: user activity data collection, search trend analysis, target market definition, and advertisement delivery. Each module handles specific tasks independently, reducing overall system complexity while maintaining real-time targeted advertising capabilities.
Solution Approach 2:
The patent introduces an intermediary advertising system that acts as a bridge between user activity data sources and advertisement delivery channels. This intermediary processes and analyzes data centrally, simplifying the complexity for both data collection and ad delivery components while enabling effective targeted advertising.
2Measurement precision
If geographic and temporal targeting is implemented for display advertisements, then location-based advertising precision is improved, but data processing requirements and system resources increase
Solution Approach 1:
The system performs preliminary analysis of user activity data and search trends to pre-define target markets before advertisement delivery. By pre-processing and segmenting user data into defined target markets, the system reduces real-time data processing requirements while maintaining high geographic and temporal targeting precision.
3Loss of information
If user accessing activities are analyzed in real-time to define target markets, then advertisement relevance to user interests is improved, but processing time and computational resources increase
Solution Approach 1:
The system continuously collects and analyzes user activity data in real-time, maintaining an ongoing process of target market definition and advertisement delivery. This continuous operation allows the system to process user interests progressively without requiring complete data accumulation, reducing processing time while maintaining high relevance to user interests.
Data Source
AI summary
A system and method of delivering an advertisement to a target market, may comprise with at least one computing device, collecting data relating to consumer information gathering (accessing activity); analyzing the data relating to consumer information gathering, to determine a consumer interest trend; utilizing the consumer interest trend to define a target advertising market; and utilizing at least one communications channel delivering a selected advertisement related to the target advertising market to user devices within the target advertising market.