Real-time Deal System Using Mobile Advertisement Platform
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current systems lack a method to incentivize customers to visit offline stores by offering discount benefits, relying solely on predetermined advertising fees, which can lead to resource exhaustion and limited customer motivation.
Innovation Solution
A Real-time Deal (RTD) system and method that uses a mobile app to provide discounts to customers by generating and transmitting RTD approval numbers and discount rates, allowing customers to accumulate virtual currency and points, while deducting advertiser points from sellers, ensuring continuous discount availability without resource exhaustion.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If a predetermined advertising fee is charged to sellers to provide discounts to customers, then customers can receive discount benefits, but the advertising fee resource can be exhausted and limit continuous discount availability
Solution Approach 1:
The system enables sellers to self-replenish their advertising fee resources by automatically receiving advertising fees from customers during payment transactions. This self-service mechanism ensures that advertising fee resources are continuously regenerated without external intervention, eliminating resource exhaustion concerns and maintaining continuous discount availability.
Solution Approach 2:
The advertising fee collection process is integrated into the continuous payment transaction flow, ensuring that advertising fee resources are constantly replenished. This continuous action guarantees that the discount system can operate indefinitely without interruption, as new advertising fee resources are generated with each customer payment.
2Ease of operation
If RTD points are deducted from purchasers when they request deals, then the system can control point distribution, but this reduces customer motivation to participate in real-time deals
Solution Approach 1:
Instead of deducting RTD points from customers when they request deals, the system inverts the approach by awarding RTD points to customers as a reward for their participation. This inversion fundamentally changes customer motivation from a cost-center perspective to a benefit-center perspective, encouraging active engagement in the real-time deal system.
Solution Approach 2:
The system provides positive feedback to customers by awarding RTD points when they participate in real-time deals. This feedback mechanism reinforces customer behavior and motivates continued participation, as customers receive tangible rewards (RTD points) for engaging with the deal system, thereby enhancing ease of operation and user experience.
3Adaptability or versatility
If fixed advertising fees are used to fund discounts, then the system structure is simple, but it cannot adapt to varying customer motivations and market conditions
Solution Approach 1:
The system introduces dynamic elements by allowing RTD discount rates to be randomly determined within a range (e.g., 10-100% of product price) rather than using fixed rates. This dynamic discount rate mechanism adapts to varying customer motivations and market conditions, enhancing versatility while maintaining reasonable system structure through algorithmic control.
Solution Approach 2:
The system enables parameter changes in discount rates based on multiple factors including customer RTD points balance, product category, time of day, and randomization. This parameter flexibility allows the system to adapt to different scenarios without requiring a completely complex restructuring, achieving versatility through configurable parameters within the existing architectural framework.
Data Source
AI summary
A real-time deal (RTD) method of the present invention comprises the steps of receiving a request to issue an RTD approval number; generating and transmitting an RTD approval number; receiving an RTD request including the RTD approval number; generating and transmitting an RTD discount rate in response to the RTD request; and paying a virtual currency corresponding to the discount amount according to the RTD discount rate.