Rear Loaded Badge Mounting for Vehicle Trim Panels

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Solution Overview

Problem

Front loaded badge mounting systems on vehicle interiors with painted plastics are less durable and lack the desired aesthetic and part durability for robust badge displays.

Innovation Solution

A rear loaded badge mounting system with a trim panel featuring inner and outer surfaces, letter shaped apertures, and raised lettering on badge plates that are integrally formed to fit within the trim panel's relief section, providing reinforcement and a 3D effect through complementary configurations and reinforcement members.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If front loaded badge mounting systems are used on painted plastics, then the badge can be easily installed, but the durability and robustness of the badge display deteriorates

Engineering Contradiction:
Improveease of installationVSAvoiddurability of badge display
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent inverts the traditional front-loaded mounting approach by implementing a rear-loaded mounting system. The badge plate is mounted from the rear side of the trim panel, with mounting features engaged from behind, allowing the badge to be securely attached while maintaining ease of installation and significantly improving durability on painted plastic surfaces.

Inventive Principle:
Principle #13The other way round (Inversion)

2Reliability

If reinforcement features are added to the badge plate, then the durability and aesthetic appeal improve, but the device complexity increases

Engineering Contradiction:
Improvedurability and aesthetic appealVSAvoidstructural complexity of badge plate
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent combines multiple functions into the badge plate by integrating reinforcement features directly into its structure. The badge plate merges the mounting function, reinforcement function, and aesthetic display function into a single integrated component, reducing overall system complexity while improving durability and appearance.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The badge plate utilizes composite construction with integrally formed reinforcement features that combine structural support elements with the display surface. This composite approach allows the single component to achieve both structural durability and aesthetic appeal without requiring separate reinforcement pieces.

Inventive Principle:
Principle #40Composite materials

Data Source

PatentUS9272672B2Rear loaded interior badge
Publication Date: 2016.03.01 FORD GLOBAL TECH LLC
  • US9272672B2 patent drawing
  • US9272672B2 patent drawing
  • US9272672B2 patent drawing

AI summary

A badge mounting system for a vehicle interior includes a badge plate and an emblem or badge comprised of raised lettering or a design that is formed integrally on the badge plate. A trim panel includes inner and outer surfaces and a badge relief section formed integrally on the trim panel. The badge relief section is defined by letter shaped apertures. The badge plate is coupled to the inner surface of the trim panel and the emblem is received in the badge relief section in assembly. The badge plate is rear loaded to the trim panel and the system may include more than one badge plate. In assembly, a portion of the badge extends outwardly from the outer surface of the trim panel through the badge relief section.