Receipt Printer Image Storage for POS Marketing

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Solution Overview

Problem

Current point-of-sale systems are limited in their ability to incorporate images on printed receipts, hindering the implementation of advanced technologies and marketing opportunities.

Innovation Solution

The system enables the incorporation of images on printed receipts by storing advertisements with machine-readable codes in the memory of receipt printers before transaction-related tasks are completed, allowing for efficient printing without delaying the receipt process.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If images are incorporated on printed receipts, then marketing opportunities and consumer engagement are enhanced, but the POS system complexity and processing time increase

Engineering Contradiction:
Improvemarketing capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs preliminary actions by storing advertisement images and machine-readable codes in the receipt printer's memory before the actual receipt printing process. This allows the POS system to offload image handling tasks, reducing its complexity while enabling enhanced marketing capabilities through pre-prepared advertisement data

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If images are incorporated on printed receipts, then marketing opportunities and consumer engagement are enhanced, but the receipt printing process time increases

Engineering Contradiction:
Improvemarketing capabilityVSAvoidprinting process time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

Advertisement images and machine-readable codes are stored in the receipt printer's memory in advance, before the receipt printing is initiated. This preliminary preparation eliminates the need for real-time image processing during the printing process, thus enhancing marketing capabilities without delaying the actual receipt delivery to the customer

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system uses machine-readable codes (such as barcodes or QR codes) that contain encoded information about the advertisement. Instead of printing the full advertisement image directly, the system prints a compact code that can be scanned later, significantly reducing the printing time while preserving the marketing functionality

Inventive Principle:
Principle #26Copying

Data Source

PatentUS8636210B2Receipt images apparatus and method
Publication Date: 2014.01.28 WALMART APOLLO LLC
  • US8636210B2 patent drawing
  • US8636210B2 patent drawing
  • US8636210B2 patent drawing

AI summary

A method for printing an image on a receipt is disclosed. The method may begin with the initiation of a transaction such as a purchase or return at a point-of-sale system. Next, an image unique to the transaction may be obtained or generate. The image may comprise non-textual graphics. While the transaction is being performed, the image may be passed to a receipt printer and stored with memory thereof. Accordingly, the images may be stored in memory of the receipt printer before the other tasks associated with the transaction have all been performed. Finally, to complete and document the transaction, the receipt printer may print a receipt. The receipt may have the image printed thereon.