Digital Receiver Questionnaire Logic for Personalized Content Delivery
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Solution Overview
Problem
Traditional media distribution systems lack the ability to effectively characterize and respond to consumer preferences, resulting in unsuitable content delivery, as they do not account for individual viewer interests and geographic location, and lack standardized methods for customizing viewing experiences.
Innovation Solution
A digital receiver with a storage device and logic to store and process user preferences and demographic information, using standardized XML schemas for questions and answers, allowing service providers to tailor content based on user inputs and location, and avoiding redundant inquiries through a registration entity for question standardization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional broadcasting systems deliver generic content to all viewers, then system complexity is low and ease of operation is maintained, but the ability to customize content according to viewer preferences and demographics is poor
Solution Approach 1:
The system performs preliminary actions by distributing questionnaires to viewers before content delivery, collecting preference and demographic information in advance. This allows the system to customize content based on pre-collected data, resolving the contradiction by preparing customization information beforehand rather than processing it in real-time during content delivery.
Solution Approach 2:
The patent introduces an intermediary questionnaire mechanism that mediates between the broadcaster and the viewer. The questionnaire collects viewer preferences and demographics, which then serve as the basis for content customization. This intermediary layer enables personalized content delivery without requiring complex real-time processing in the broadcasting system itself.
2Loss of information
If service providers implement customized content delivery based on viewer preferences, then content relevance to individual users improves, but the difficulty of detecting and measuring viewer preferences increases
Solution Approach 1:
The system employs self-service by having viewers complete questionnaires themselves, providing their own preference and demographic information. This eliminates the need for complex external measurement systems, as viewers directly input their preferences in a structured format, making preference detection straightforward and reducing measurement complexity.
Solution Approach 2:
The patent transforms subjective viewer preferences into objective, measurable parameters through standardized questionnaire responses. By converting preferences into discrete, categorizable data points, the system makes it easier to detect, measure, and process viewer preferences, resolving the contradiction between information completeness and measurement difficulty.
3Loss of information
If multiple service providers solicit preference information through separate inquiries, then each provider can gather specific data, but redundant inquiries increase loss of time and reduce productivity
Solution Approach 1:
The patent creates a universal questionnaire framework that can serve multiple service providers simultaneously. The standardized questionnaire structure allows different providers to utilize the same collected information for their respective content customization needs, eliminating redundant inquiries and reducing the time viewers spend answering similar questions from multiple sources.
4Ease of operation
If standardized questionnaire schemas are implemented across the industry, then ease of operation and data processing improve, but adaptability to specific service provider needs may be reduced
Solution Approach 1:
The questionnaire system is segmented into standardized core components and customizable elements. The standardized schema provides a common framework for easy processing, while allowing service providers to customize specific sections or add provider-specific questions. This segmentation enables both ease of operation through standardization and adaptability through targeted customization.
Data Source
AI summary
According to one embodiment of the invention, a computer-implemented method for a digital broadcast system is described. The method involves an operation of receiving an electronic questionnaire that includes a plurality of questions registered to avoid duplication of any one of the plurality of questions. The electronic questionnaire, when processed by a receiver of the digital broadcast system, generates for display a plurality of questions. The receiver acquires answers to the electronic questionnaire, where the answers are used in adjusting content subsequently downloaded to the receiver.