Recipient-Specific Lists for Media Distribution Automation
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Solution Overview
Problem
Current broadcast automation systems rely on manual processes to generate generalized content feeds for affiliates and MVPDs, requiring continuous adjustments to ensure accurate delivery of media content, which is inefficient and prone to errors due to the need for time zone, regional, and commercial scheduling considerations.
Innovation Solution
A system generates recipient-specific lists (RSLs) using unique identifiers for program schedules, commercial scheduling, and interstitial scheduling, which are processed to create an encoded content transport stream, allowing for precise distribution of media content to specific affiliates or MVPDs, reducing the need for continuous adjustments and improving efficiency.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If manual processes are used to generate generalized content feeds, then the system can be operated with simple infrastructure, but continuous adjustments are required to ensure accurate delivery to affiliates and MVPDs
Solution Approach 1:
The patent segments the content feed generation process by creating separate recipient-specific lists for each affiliate or MVPD. Each list contains customized content identifiers and scheduling information tailored to that specific recipient's requirements, eliminating the need for continuous manual adjustments to generalized feeds.
Solution Approach 2:
The system performs preliminary action by pre-generating recipient-specific content feeds with all necessary customization (time zones, regional restrictions, commercial scheduling) before distribution. This advance preparation eliminates the need for continuous adjustments during operation, as each recipient receives a pre-configured feed specific to their requirements.
2Reliability
If continuous adjustments are made to content feeds, then delivery accuracy is maintained, but the time and resources required for monitoring and adjustment increase
Solution Approach 1:
The system performs all necessary customization and configuration in advance when generating recipient-specific lists, including time zone adjustments, regional restrictions, and commercial scheduling. This preliminary action eliminates the need for continuous monitoring and adjustment during operation, saving significant time and resources.
3Device complexity
If generalized content feeds are used, then the infrastructure requirements are reduced, but the ability to meet specific regional and scheduling requirements deteriorates
Solution Approach 1:
The patent divides the content distribution system into recipient-specific segments, where each affiliate or MVPD receives a customized list tailored to their specific regional and scheduling requirements. This segmentation enables the system to meet diverse requirements without requiring complex infrastructure, as each recipient gets pre-configured content specific to their needs.
4Productivity
If manual matching of content feeds to recipients is performed, then the system can operate with simple processing requirements, but productivity and efficiency decrease
Solution Approach 1:
The system implements self-service by automatically generating recipient-specific content lists based on recipient identifiers and predefined criteria. The automated process eliminates manual matching operations, significantly improving productivity and efficiency while the standardized generation process keeps processing complexity manageable.
Data Source
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AI summary
There is provided a system and method of recipient specific lists for distribution of media content. The method comprises obtaining at least one unique identifier (UID), wherein the at least one UID identifies a content, and wherein the at least one UID identifies a recipient location and presentation data, generating a recipient specific list (RSL) using the at least one UID, wherein the RSL includes at least one content identifier, and wherein the RSL includes at least one recipient identifier, and transmitting the RSL to an encoded content transport stream creator for creation of an encoded content transport stream. The at least one recipient identifier may correspond to a broadcast affiliate television recipient or a multichannel video programming distributor. Additionally, the RSL may contain primary content, such as television programs, movies, commercials, and promotional programming, as well as secondary content, such as content overlays, program schedules, and triggers.