Recognition Identifier Cookies for Returning Guest Checkout
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Solution Overview
Problem
Returning users on e-commerce websites who do not create an account face inefficiencies as they need to repeatedly input information during guest checkouts due to the blocking of third-party cookies, hindering seamless transaction experiences.
Innovation Solution
A system where a merchant directly communicates with a payment server to provide a unique identifier during guest checkout, storing a recognition identifier as a first-party cookie, allowing subsequent sessions to retrieve payment information without relying on third-party cookies.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If third-party cookies are blocked to enhance security and privacy, then user security and privacy are improved, but the ability to recognize returning users during guest checkout deteriorates
Solution Approach 1:
The patent introduces first-party cookies as an intermediary mechanism that enables user recognition without relying on blocked third-party cookies. The resource provider computer sets first-party cookies directly in the user's browser, creating a secure bridge between the user device and the resource provider that bypasses the need for third-party cookie infrastructure while maintaining user recognition capability
Solution Approach 2:
The patent segments the cookie functionality into provider-specific first-party cookies rather than universal third-party cookies. Each resource provider creates its own namespace for cookies, allowing independent user recognition without requiring cross-site cookie sharing. This segmentation isolates the recognition mechanism within trusted boundaries while maintaining effectiveness
2Ease of operation
If users complete transactions as guests without creating accounts, then ease of operation is improved, but transaction efficiency for returning users deteriorates due to repeated information input
Solution Approach 1:
The patent implements preliminary user recognition through first-party cookies during the guest checkout process. Before the user needs to re-enter information, the system has already established a recognizable identifier in the user's browser. This preliminary action enables automatic retrieval of saved information on subsequent visits, eliminating the need for repeated manual input while maintaining the simplicity of guest checkout
Solution Approach 2:
The patent enables the user's own browser to serve as the recognition mechanism through first-party cookies. The user device automatically provides the recognition identifier to the resource provider on subsequent visits, eliminating the need for manual account creation or information re-entry. The system serves itself by leveraging the user's existing browser environment
Data Source
AI summary
One embodiment of the present disclosure may include a method for providing access to resources by a resource provider computer during a first web session with a client device. The resource provider can provide a first web page to the client device, the first web page including a first option to complete a first access request with the resource provider computer as a guest for access to a first resource. The resource provider computer can receive a first selection of the first option from the client device and provide a second web page including a second option to remember the user device. The resource provider computer can, in response to receiving a second selection of the second option from the client device, send a remember flag to a server computer. The resource provider computer can then receive a recognition identifier from the server computer and store the recognition identifier.