Updating Recorded Program Ads via Intermediary Mediator
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Solution Overview
Problem
Conventional systems fail to update advertising content for recorded programs in a timely manner, leading to outdated ads being played back, which can include time-sensitive information such as sales specials or limited-time offers.
Innovation Solution
A system and method that allows for the updating of advertising content associated with recorded programs by determining the need for updated ads based on system conditions, user input, or time-sensitive data, establishing communication links, soliciting updated ads from content providers, and integrating them into the recorded content during playback or in advance to ensure current information is presented.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If advertising content is not updated for recorded programs, then the system complexity is reduced and storage requirements are minimized, but the advertising content becomes outdated and loses relevance
Solution Approach 1:
The system performs preliminary actions by establishing communication links and soliciting updated advertising content before the recorded program is actually played back. This allows the advertising content to be updated in advance, ensuring currency and relevance when the program is viewed, without requiring complex real-time updating mechanisms during playback.
Solution Approach 2:
The patent introduces an intermediary communication system that acts as a mediator between the recorded program storage and the advertising content delivery. This intermediary layer handles the complexity of updating advertising content separately from the core recording and playback functions, reducing the overall system complexity while maintaining content currency.
2Loss of information
If advertising content is updated in advance for all recorded programs, then advertising currency is maintained, but storage space and data management complexity increase
Solution Approach 1:
The system applies local quality by updating advertising content selectively rather than universally. Updated advertising content is targeted to specific recorded programs based on local conditions such as program type, recording date, and advertiser requirements, rather than applying updates across all stored programs indiscriminately.
Solution Approach 2:
The patent utilizes parameter changes by modifying advertising content based on various parameters including time sensitivity, program category, and viewer demographics. This allows the system to maintain advertising relevance by changing content parameters dynamically without requiring storage of all possible advertising variations.
3Loss of energy
If the system waits for user playback before updating ads, then storage and processing resources are conserved, but the advertising content becomes outdated by the time it is displayed
Solution Approach 1:
The system performs preliminary updating actions by establishing communication links and soliciting updated advertising content in advance of actual program playback. This preliminary action ensures that when the program is eventually played back, the advertising content is already current and relevant, eliminating the time loss without requiring continuous processing resources.
Solution Approach 2:
The patent implements periodic action by updating advertising content at scheduled intervals or based on specific triggers rather than continuously. This periodic approach maintains advertising timeliness by checking for and applying updates at appropriate moments, while conserving processing resources by avoiding constant monitoring and updating operations.
Data Source
AI summary
A system and method for updating advertising content for a recorded program (e.g., recorded on personal video recorder equipment), substantially as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.