Redeemable Commerce Object Web Page Placement

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Solution Overview

Problem

Existing e-commerce and e-card systems are limited in providing a meaningful and engaging gift-giving experience, especially across geographic distances, as they typically offer only monetary or sentimental gifts without the personal touch of in-person gifting.

Innovation Solution

A system and method for providing a redeemable commerce object on a web page, which includes receiving an object placement request, determining account identification, activating a link to a web page, and transferring payment from one account to another upon selection, allowing for customizable and engaging gift experiences.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional e-commerce payment systems or e-card systems are used for gift-giving, then monetary or sentimental gifts can be delivered across geographic distances, but the gift-giving experience becomes boring and unimaginative compared to in-person gift giving

Engineering Contradiction:
Improvegift-giving experienceVSAvoiduser engagement
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The gift-giving process is segmented into distinct phases: gift selection by the provider, hidden object placement on a web page, and redemption by the recipient. This segmentation allows each party to engage with different aspects of the process, creating a more engaging experience that mimics the personal touch of in-person gift-giving while maintaining geographic flexibility

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces a spatial dimension to electronic gift-giving by hiding objects at specific locations on a web page. This transforms the flat, two-dimensional electronic transaction into a three-dimensional experience where the recipient must physically locate and interact with the hidden gift object, adding engagement and imagination to the process

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If existing e-commerce systems are used, then gifts can be delivered electronically, but the systems are limited to purely monetary or sentimental gifts without the personal touch of in-person gifting

Engineering Contradiction:
Improvegift typeVSAvoidpersonal touch
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system creates a digital copy of the physical gift-giving experience by placing a representation of the gift object on a web page at a specific location. This digital copy maintains the personal touch of in-person gifting while enabling electronic delivery, allowing the recipient to experience the joy of finding and claiming their gift in a virtual environment that mirrors physical gift-giving

Inventive Principle:
Principle #26Copying

Data Source

PatentUS10019723B2Systems and methods for providing a redeemable commerce object
Publication Date: 2018.07.10 CAPITAL ONE SERVICES LLC
  • US10019723B2 patent drawing
  • US10019723B2 patent drawing
  • US10019723B2 patent drawing

AI summary

A system includes one or more memory devices storing instructions, and one or more processors configured to execute the instructions to perform steps of a method. The system may enable a first user to select a redeemable commerce object to be placed within a web page. The system may create the web page that includes a representation of the redeemable commerce object. A second user may be enabled to view the web page and select the redeemable commerce object in order to redeem it. The system may facilitate the transfer of value from to the second user upon redeeming the redeemable commerce object.