Redemption Header for Online Coupon Automation
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Solution Overview
Problem
Existing offer-discovery systems face challenges in helping users remember and redeem online coupons, especially on smaller devices with limited interfaces, leading to missed opportunities for discounts and promotions.
Innovation Solution
The system provides a redemption header that displays the offer identifier on the merchant's webpage if stored in the browser's storage, facilitating easy access and use of coupons across various devices, and automatically populates the coupon code during checkout.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If customers are provided with online coupons containing identifiers, then merchants can inform customers of offers and discounts, but customers may forget about the coupon existence and fail to redeem it
Solution Approach 1:
The system performs preliminary action by automatically storing the coupon identifier in the browser's storage item when the customer visits the offers webpage, and proactively inserting the redemption header with the identifier when the customer returns to the merchant's webpage, eliminating the need for customers to remember the identifier
Solution Approach 2:
The browser's storage item acts as an intermediary that retains the coupon identifier between the offers webpage and merchant webpage, while the redemption header serves as a mediator that presents the identifier to the customer at the appropriate moment, solving the memory problem without burdening the customer
2Productivity
If customers are given coupon identifiers to remember, then offers can be tracked and redeemed, but it becomes challenging for customers to remember and use the identifier in the specified manner
Solution Approach 1:
The system implements self-service by automatically managing the coupon identifier throughout the customer journey - storing it when the offer is viewed, retaining it in browser storage, and inserting it into the redemption header when the customer returns, allowing the system to serve itself rather than requiring customer effort to remember and input the identifier
Solution Approach 2:
The coupon identifier is preliminarily stored in the browser's storage item when the customer first views the offer, and the redemption header is preliminarily prepared to insert the identifier, so that when the customer returns to complete the purchase, the identifier is already available and ready for use
3Adaptability or versatility
If online coupons are provided through traditional methods, then merchants can distribute offers, but the advent of smaller computing devices with different or limited interfaces increases the challenges customers face in using coupons
Solution Approach 1:
The system achieves universality by using browser-based storage and web page insertion techniques that work across different computing devices and interfaces - whether desktop, mobile, or tablet - as long as the device has a web browser, the redemption header system functions consistently, adapting to various device types without requiring device-specific implementations
Data Source
AI summary
Devices, computer-implemented methods, and computer-readable media for a redemption header for merchant offers, such as online coupons, are provided. In some embodiments, an offers website may provide offers, such as online coupons, in a browser executing on a user device. When a user selects an online coupon, the browser is redirected to a merchant website associated with the online coupon and a coupon code value is copied to a clipboard. Additionally, a redemption header having the coupon code and instructions is added in the merchant webpage. A webpage element for the redemption header, such as an inline frame, is created in the merchant webpage and the redemption header is provided based on an offer identifier stored in a browser-accessible storage item such as a cookie.