Unified Redirector Tag for Survey Tracking and Publisher Burden

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Solution Overview

Problem

Current web survey recruitment systems face challenges in efficiently managing multiple advertisement campaigns and research initiatives, leading to an increased burden on publishers due to the need for distinct tags, resulting in a loss of revenue and a poor user experience from excessive survey invitations.

Innovation Solution

Implementing a single 'redirector' tag that handles survey recruitment, grouping, and tracking for multiple surveys, allowing for controlled spawning of surveys and eliminating the need for house advertisements, thereby reducing the programming and maintenance burden on publishers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If distinct tags are used for each advertisement campaign and research initiative, then survey tracking and recruitment can be accurately performed, but the programming and maintenance burden on publishers increases significantly

Engineering Contradiction:

Improvesurvey tracking accuracyVSAvoidpublisher burden

Core Design Contradiction:

ReliabilityVSDevice complexity

Solution Approach 1:

The patent combines multiple distinct tracking tags for different advertisement campaigns and research initiatives into a single unified tag system. This single tag can identify and track users across multiple surveys and campaigns, eliminating the need for publishers to implement and maintain separate tags for each initiative, thereby reducing programming and maintenance burden while preserving tracking accuracy.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The unified tag system performs multiple functions simultaneously: it tracks advertisement exposure, identifies survey eligibility, manages user consent preferences, and coordinates across multiple research initiatives. This multi-functional approach replaces what would otherwise require multiple specialized tags, reducing system complexity while maintaining comprehensive tracking capabilities.

Inventive Principle:

Principle #6Universality (Multi-functionality)

2Productivity

If multiple survey invitations are presented to users across different campaigns, then survey recruitment goals can be met, but user experience deteriorates due to excessive invitations

Engineering Contradiction:

Improvesurvey recruitment efficiencyVSAvoiduser experience

Core Design Contradiction:

ProductivityVSObject-affected harmful factors

Solution Approach 1:

The unified tag system implements feedback mechanisms that track user responses to survey invitations across all campaigns. When a user completes or declines a survey, this information is fed back into the system to adjust future invitation strategies, preventing excessive invitations and improving user experience while maintaining recruitment effectiveness.

Inventive Principle:

Principle #23Feedback

Solution Approach 2:

The system uses the unified tag to selectively present survey invitations based on user eligibility, consent preferences, and campaign priorities. Rather than presenting all possible surveys to all users, the system applies partial action by filtering and prioritizing invitations, thereby reducing the harmful effect of excessive invitations while still meeting recruitment goals for eligible users.

Inventive Principle:

Principle #16Partial or excessive action

3Ease of operation

If house advertisements are used to embed survey invitations, then survey recruitment can be integrated into publisher content, but publisher revenue is reduced due to lost advertisement space

Engineering Contradiction:

Improvesurvey integrationVSAvoidpublisher revenue

Core Design Contradiction:

Ease of operationVSLoss of energy

Solution Approach 1:

The patent extracts the survey invitation functionality from traditional house advertisements. Instead of requiring dedicated advertisement space for survey invitations, the unified tag system enables survey invitations to be embedded within regular publisher content and existing advertisement structures, eliminating the need for separate house advertisements and preserving publisher revenue while maintaining survey integration capabilities.

Inventive Principle:

Principle #2Taking out (Extraction)

4Measurement precision

If multiple tracking tags are managed for different campaigns, then precise advertisement effectiveness measurement is achieved, but system maintenance and coordination become increasingly difficult

Engineering Contradiction:

Improveadvertisement effectiveness measurementVSAvoidtag management

Core Design Contradiction:

Measurement precisionVSEase of operation

Solution Approach 1:

The system merges multiple campaign-specific tracking functions into a single unified tag that can handle measurement for multiple advertisement campaigns simultaneously. This unified approach maintains the precision needed for measuring advertisement effectiveness across different campaigns while dramatically simplifying the management and coordination of tracking infrastructure for publishers.

Inventive Principle:

Principle #5Merging (Combining)

Data Source

PatentUS11062335B2Online survey spawning, administration and management

Publication Date: 2021.07.13 KANTAR LLC

AI summary

A method and apparatus for spawning and management of online surveys is provided. An administration and redirector subsystem (ARS) is used manage ongoing surveys for a plurality of sites. Surveys can be added to or removed from individual sites using the ARS. The ARS also tracks statistics for individual surveys. Redirector tags invite users to participate in surveys and track user survey participation through cookies. The system can be used to conduct advertisement effectiveness studies. Tracker tags and corresponding cookies are used to track users who have viewed content containing the tag. Each study is issued a unique content tag, but uses the same redirector tag.