Redisplay Button for Settlement Screen Advertisements

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Solution Overview

Problem

Existing advertisement displaying systems on settlement screens have a short display time, limiting users' ability to view advertisements fully, especially on mobile terminals where space is limited.

Innovation Solution

An advertisement displaying system that includes a redisplay button for selected advertisements, allowing users to enable a redisplay setting, which ensures these designated advertisements are displayed again on subsequent settlement screens.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If advertisements are displayed on settlement screens, then advertisement visibility is improved, but display time is insufficient for users to view advertisements fully

Engineering Contradiction:
Improveadvertisement visibilityVSAvoiddisplay time
Core Design Contradiction:
Loss of informationVSDuration of action of moving object

Solution Approach 1:

The system performs preliminary action by storing advertisement data in advance during the first settlement process, and then redisplaying it in subsequent settlement processes. This allows the advertisement to be presented multiple times without requiring extended display time during each individual settlement screen display.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The redisplay function creates continuity of useful action by repeatedly showing the same advertisement across multiple settlement processes. Instead of a single brief display, the advertisement continues to be presented to the user across different settlement instances, effectively extending the total viewing opportunity.

Inventive Principle:
Principle #20Continuity of useful action

2Quantity of substance

If multiple advertisements are displayed on settlement screens, then advertisement coverage is improved, but user viewing time is insufficient

Engineering Contradiction:
Improveadvertisement coverageVSAvoiduser viewing time
Core Design Contradiction:
Quantity of substanceVSLoss of time

Solution Approach 1:

The system stores advertisement data from the first settlement process in advance, enabling selective redisplay of specific advertisements in subsequent processes. This allows comprehensive advertisement coverage to be achieved across multiple settlements rather than requiring all advertisements to be displayed simultaneously during a single brief settlement screen display.

Inventive Principle:
Principle #10Preliminary action

3Productivity

If settlement screen transitions immediately after settlement process, then settlement efficiency is improved, but advertisement display time is reduced

Engineering Contradiction:
Improvesettlement efficiencyVSAvoidadvertisement display time
Core Design Contradiction:
ProductivityVSDuration of action of moving object

Solution Approach 1:

The system performs preliminary action by capturing and storing advertisement data during the first settlement process before transitioning to the next settlement. This allows the settlement process to remain efficient and quick while still preserving advertisement content for subsequent display, resolving the conflict between settlement speed and advertisement exposure.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

By implementing the redisplay function across multiple settlement processes, the system ensures continuity of advertisement exposure without interrupting the settlement workflow. The settlement process maintains its efficient, quick transition while the advertisement presentation continues across multiple instances.

Inventive Principle:
Principle #20Continuity of useful action

Data Source

PatentUS20250166016A1Advertisement displaying system, advertisement displaying method, and non-transitory computer readable medium storing computer program
Publication Date: 2025.05.22 RAKUTEN GROUP INC
  • US20250166016A1 patent drawing
  • US20250166016A1 patent drawing
  • US20250166016A1 patent drawing

AI summary

An advertisement displaying method causes one or more computers to transmit first data for displaying a first settlement screen in association with a first settlement process, the first settlement screen including one or more first advertisement slots, and an advertisement displayed in the one or more first advertisement slots including a redisplay button, when the redisplay button is turned on in the first settlement screen, enable redisplay setting of an designated advertisement including the turned-on redisplay button as a designated advertisement, and transmit second data for displaying a second settlement screen in association with a second settlement process after the redisplay setting is enabled, the second settlement screen including one or more second advertisement slots for displaying an advertisement, and the second data including data of one or more of the designated advertisement to be displayed in the one or more second advertisement slots.