Referral Link System for Targeted Advertising Efficiency
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Solution Overview
Problem
Existing advertising methods often target a broad audience, resulting in resources being wasted on uninterested consumers, while focused advertising is more effective but less common.
Innovation Solution
A method for creating referral links that connects interested consumers with specific products or services, allowing referrers to request and share unique identifiers for target pages, and rewarding them with units when these links lead to purchases.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If broad audience advertising is used, then advertising coverage is increased, but resource efficiency deteriorates due to wasted resources on uninterested consumers
Solution Approach 1:
The patent segments the advertising audience by creating referral links that are distributed through specific channels (email, social media, websites) to targeted segments of consumers who are more likely to be interested in the product. This segmentation allows the advertiser to maintain broad coverage while reducing waste by focusing resources on relevant audiences through referral mechanisms.
Solution Approach 2:
The patent introduces referrers as intermediaries between the advertiser and the target audience. Referrers act as mediators who share referral links with their networks, effectively extending advertising coverage while maintaining resource efficiency because the referrers are already trusted by their contacts, increasing the likelihood of interest and conversion.
2Loss of energy
If focused advertising is used, then resource efficiency is improved, but advertising coverage is reduced
Solution Approach 1:
The patent makes the advertising system universal by allowing any consumer who visits the target page to become a referrer and share the referral link through multiple channels (email, social media, websites). This multi-functionality enables focused advertising to expand its coverage naturally as each user can potentially reach multiple contacts, effectively multiplying the advertising reach without requiring additional budget.
Solution Approach 2:
The patent implements self-service advertising where consumers automatically become distributors of the advertisement when they visit the target page. The system automatically generates referral links and provides them to users, who then share them with their networks. This self-service mechanism extends advertising coverage without requiring the advertiser to pay for additional media buys or promotional activities.
3Productivity
If referral links with rewards are implemented, then consumer engagement is increased, but system complexity increases
Solution Approach 1:
The patent implements a feedback mechanism where consumers receive rewards when their referral links result in purchases or desired actions. This feedback loop increases consumer engagement by providing tangible incentives for sharing, while the automated tracking and reward dispensing mechanisms keep the added complexity manageable through systematic processing of referral data and automatic reward delivery.
Data Source
AI summary
Methods and computer storage media for creating referral links are provided. Receiving an advertiser's registration of a target page that offers goods or services for sale. Receiving a request for a referral link that is directed to the target page, wherein the referrer of the referral link requests the referral link from the target page. A referral link is then created and presented to the referrer. In some embodiment, an indication that the referral link has been utilized is received. And upon receiving an indication that the referral link was utilized, a reward unit is determined and presented to the referrer.