Refusal-Based Pet Food Preference Measurement

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Solution Overview

Problem

Existing methods for determining cat and dog food palatability and preferences are intake-based, which can be unreliable, require large sample sizes, and struggle with comparing foods of different densities and weights, leading to variability and inefficiency in selecting the ideal food.

Innovation Solution

A refusal-based method that measures the instances of refusal of food samples to determine palatability and preference, using a high value contrast food to establish a baseline and comparing different test foods based on lower refusal instances, allowing for the selection of a preferred food without the need for weighing consumption.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If intake-based methods are used to determine food palatability, then the quantity of food consumed can be measured, but the methods require large sample sizes and have high variability

Engineering Contradiction:
Improvepalatability measurement accuracyVSAvoidsample size required
Core Design Contradiction:
Measurement precisionVSQuantity of substance

Solution Approach 1:

The patent inverts the traditional intake-based measurement approach by measuring food refusal behavior instead of food consumption. Rather than quantifying how much food is eaten, the system tracks instances where animals refuse to eat offered food, providing a complementary perspective on palatability that reduces variability and sample size requirements

Inventive Principle:
Principle #13The other way round (Inversion)

Solution Approach 2:

The patent changes the measurement parameter from food intake quantity to food refusal frequency. By tracking binary refusal events (eat vs. refuse) rather than continuous consumption amounts, the method transforms the measurement scale to reduce variability and enable more precise palatability comparisons with smaller sample sizes

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If intake-based methods are used to compare foods of different densities and weights, then consumption quantity can be recorded, but direct comparison becomes challenging or unreliable

Engineering Contradiction:
Improvefood comparison accuracyVSAvoidmeasurement complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent changes the measurement parameter from consumption quantity (which varies with food density and weight) to refusal frequency (a binary behavioral response). This parameter transformation enables direct comparison of palatability across different food types without requiring complex normalization for density or weight differences

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent uses a standardized offering protocol where identical portions of different foods are presented under controlled conditions. By copying the same presentation procedure across all food types and using refusal behavior as the metric, the method eliminates the need to account for differences in food physical properties

Inventive Principle:
Principle #26Copying

3Adaptability or versatility

If intake-based methods are used with untrained house pets, then large numbers of cats or dogs are required, but this increases the complexity and time of the study

Engineering Contradiction:
Improvemethod applicability to untrained animalsVSAvoidstudy duration
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent inverts the traditional approach by measuring refusal behavior instead of consumption, which provides clearer, more definitive data points from untrained animals. Refusal events are discrete and easily observable behavioral markers that do not require training, enabling faster data collection from household pets

Inventive Principle:
Principle #13The other way round (Inversion)

Solution Approach 2:

The patent enables untrained animals to participate in the study using their natural food selection behavior without requiring training protocols. The refusal-based measurement leverages the animal's innate ability to indicate preference through eating or refusing food, eliminating the need for trained subject animals

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS10613070B2Refusal-based methods of establishing a cat or dog food preference
Publication Date: 2020.04.07 MARS INC
  • US10613070B2 patent drawing
  • US10613070B2 patent drawing
  • US10613070B2 patent drawing

AI summary

Refusal-based methods of establishing a cat or dog food preference, which can include methods of selecting a preferred cat or dog food among multiple foods as well as methods of determining palatability are provided. The methods can include presenting a cat or dog with one or more small samples of a test food and observing for refusal behavior, which can include refusing to eat a food sample. Higher numbers of instances of refusal of a particular food can be correlated with lower palatability.