Region-Specific Brand Page Selection via User Location

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Solution Overview

Problem

Users of social networking systems face confusion when searching for official brand pages, as multiple pages associated with a company or brand across different geographic regions and languages are presented, making it difficult to identify the most relevant page.

Innovation Solution

The social networking system determines a user's geographic region based on their location or user actions and selects a region-specific brand page for presentation, which displays relevant information about users' interactions with the brand, including likes, check-ins, and comments, and presents data about users connected to the viewing user.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If multiple brand pages are created for different geographic regions and physical locations, then the brand can serve multiple local markets with localized content, but users face confusion and difficulty identifying the official or most relevant page

Engineering Contradiction:

Improvebrand presence across geographic regionsVSAvoiduser ability to identify relevant brand page

Core Design Contradiction:

Adaptability or versatilityVSEase of operation

Solution Approach 1:

A location information module is introduced as an intermediary between the user and the brand pages. This module automatically determines the user's geographic location and uses it to select and present the most relevant brand page, eliminating the need for users to manually search through multiple regional pages. The location information module mediates the interaction by translating user location into appropriate page selection.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The system applies local quality by tailoring the brand page presentation to the user's specific geographic location. Different brand pages with localized content, languages, and information are made available for different geographic regions, and the system automatically presents the locally appropriate page to each user based on their determined location.

Inventive Principle:

Principle #3Local quality

2Loss of information

If brand pages are created for each physical location, then local-specific content and user interactions can be tracked, but the system complexity for managing multiple pages increases

Engineering Contradiction:

Improveuser interaction data retentionVSAvoidpage management system complexity

Core Design Contradiction:

Loss of informationVSDevice complexity

Solution Approach 1:

Multiple brand pages for different physical locations are merged into a unified brand page structure. User interactions (likes, check-ins, comments) are aggregated across all location-specific pages and presented on a single unified page, reducing the number of separate pages users need to navigate while preserving all interaction data.

Inventive Principle:

Principle #5Merging (Combining)

Solution Approach 2:

The brand page system is designed with multi-functionality to handle both location-specific content presentation and aggregated user interaction tracking within a single unified interface. The system can display location-specific information when needed while also providing comprehensive brand-level interaction metrics, eliminating the need for separate management systems.

Inventive Principle:

Principle #6Universality (Multi-functionality)

3Adaptability or versatility

If users are presented with multiple brand pages in different languages and regions, then comprehensive global brand coverage is achieved, but users experience frustration and time loss in finding relevant content

Engineering Contradiction:

Improveglobal brand coverageVSAvoiduser search time for relevant page

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs preliminary action by automatically determining the user's geographic location and pre-selecting the most relevant brand page before the user even searches for it. This preliminary location-based selection eliminates the need for users to manually search through multiple language and region-specific pages, saving time while maintaining global coverage.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system changes the parameter of page selection from manual user choice to automatic location-based selection. By using geographic location as the selection parameter, the system automatically presents the appropriate language and region-specific brand page, eliminating user search time while maintaining comprehensive global brand coverage across different languages and regions.

Inventive Principle:

Principle #35Parameter changes

Data Source

PatentUS10373202B2Selection of region-specific brand pages based on location information of social networking system users

Publication Date: 2019.08.06 META PLATFORMS INC

AI summary

A social networking system generates a region-specific brand page for presentation to a requesting a brand paged based on location information associated with the user. The region-specific brand page includes data about the brand and aggregated data about users' actions associated with the brand in the social networking system and is presented in a format determined in part by the location information associated with the user. Additionally, the region-specific brand page may include data describing interactions with the brand by users connected to the user viewing the brand page, even if the connected users are associated with location information associated with a different geographic region than the user.