Region Transition Process for Seamless View Switching
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Solution Overview
Problem
Online retailers face challenges in providing users with a seamless transition between views in virtual shopping carts, where users may not wish to view the cart contents immediately, leading to a disjointed user experience.
Innovation Solution
Implementing a region transition process within network pages that transitions from a view allowing users to add items to a virtual shopping cart to a view displaying the updated cart, while maintaining a sense of permanence through animated transitions, ensuring users feel the previous view remains accessible.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a user is immediately redirected to view the virtual shopping cart after adding an item, then the user can see the updated cart contents, but the user experience becomes disjointed and loses continuity
Solution Approach 1:
The patent applies dynamics by making the region transition between different views (product page view and shopping cart view) through animated transformations. The region dynamically changes its content and presentation based on user actions, providing a seamless transition that maintains user orientation while updating information.
Solution Approach 2:
The patent uses an intermediary animated transition effect as a mediator between the product page view and the shopping cart view. This intermediary transformation process preserves the sense of permanence by visually connecting the two states, rather than abruptly switching between them.
2Speed
If the region is abruptly changed from product view to cart view, then the transition is quick and simple, but the user loses sense of permanence and continuity
Solution Approach 1:
The region dynamically transitions between views using animated transformations that maintain visual continuity. This dynamic approach allows the transition to be both relatively quick and visually smooth, preserving user orientation while efficiently updating the display.
Solution Approach 2:
The patent changes visual parameters of the region during transition, including animation timing, transformation type, and display state. These parameter adjustments allow the transition to balance speed with visual quality, providing a smooth experience without excessive delay.
3Loss of information
If the region maintains the same view after adding an item, then the sense of permanence is preserved, but the user does not receive confirmation that the item was added
Solution Approach 1:
The region dynamically transitions to display the shopping cart view after an item is added, providing clear visual feedback that the action was successful. This dynamic change confirms the item addition while maintaining user orientation through the animated transition that preserves sense of permanence.
Solution Approach 2:
The patent implements feedback by automatically transitioning the region to show the updated shopping cart contents after an item is added. This feedback mechanism confirms the user's action while the animated transition maintains the sense of permanence, creating a reliable and continuous user experience.
Data Source
AI summary
Disclosed is a system for transitioning between views in a network page. An application that is executed in at least one computing device encodes a network page for rendering in a client, the network page including a region, and the region being configured for the rendering of at least two views. The network page is encoded to depict a transition between the two views. A first one of the views depicts at least one mechanism to add a depicted item in the network page to a list, and a second one of the views depicts at least a portion of the list. Once encoded, the network page is sent to the client.