Regionalized Digital Broadcast Commerce Tracking
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Solution Overview
Problem
Digital broadcasting to mobile or handheld devices faces challenges in effectively tracking the effectiveness of commercial messages, as existing technologies lack mechanisms to determine the impact of advertisements on viewers and facilitate commerce through localized broadcasts.
Innovation Solution
A method involving digital broadcast signals that include commercial messages and ancillary data, where the messages are presented based on predetermined conditions such as location and user profile, and response information is generated and transmitted upon completion of a transaction, allowing for the determination of the commercial message's effectiveness in generating a response from the viewer.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If commercial messages are broadcast during programming breaks, then advertisers can reach viewers, but viewers experience interruptions in their desired programming
Solution Approach 1:
The system pre-loads commercial messages and related information (coupons, product details) into the receiving device before the actual commercial broadcast. This allows the commercial content to be prepared and staged for delivery without interrupting the programming flow, as the messages are ready to be presented only when relevant conditions are met.
Solution Approach 2:
The receiving device acts as an intermediary between the broadcast signal and the viewer. It receives the commercial messages, stores them locally, and presents them at appropriate moments based on predefined conditions (location, user profile, transaction completion) rather than forcing immediate interruption of programming.
2Quantity of substance
If traditional broadcasting methods are used, then commercial messages can be delivered to viewers, but the effectiveness of advertisements in encouraging purchases cannot be tracked
Solution Approach 1:
The system incorporates a feedback mechanism where the receiving device transmits response information back to the advertising system. This feedback includes data about whether commercial messages were presented, whether transactions occurred, and ancillary data about the viewing conditions. This closed-loop feedback enables tracking of advertisement effectiveness and measurement of return on investment.
Solution Approach 2:
The system creates digital copies of commercial messages and stores them in the receiving device. These copies contain embedded identifiers and ancillary data that allow tracking and measurement without altering the original broadcast content. The copied data can be analyzed to determine effectiveness while the actual commercial delivery remains intact.
3Illumination intensity
If digital television is used to broadcast commercial messages, then higher quality images and sound are achieved, but the complexity of tracking and measuring advertising effectiveness increases
Solution Approach 1:
The system segments the advertising tracking function into separate, manageable components: (1) receiving the digital broadcast signal, (2) extracting and storing commercial messages with ancillary data, (3) monitoring presentation conditions, (4) detecting transactions, and (5) transmitting feedback. This segmentation reduces complexity by breaking down the overall tracking system into discrete, independent modules that can be implemented and maintained separately.
Data Source
AI summary
A method for digital commerce in conjunction with a digital broadcast may comprise presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition exists, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in the ancillary device; generating response information using ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and transmitting the response information if a commercial transaction associated with the commercial message is completed. An alternative method may comprise, inter alia, determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message.