Related Program Extraction for Accurate TV Rating Prediction

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Solution Overview

Problem

Existing technologies struggle to predict rating points for target programs with high accuracy, necessitating improved methods for extracting related programs for accurate prediction.

Innovation Solution

An information processing apparatus that acquires past programs as candidates for rating point prediction of a target program, and extracts related programs based on broadcast station, date, time, and content using techniques like editing distance and BERT-based vectorization to enhance prediction accuracy.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If traditional methods are used to extract related programs for rating point prediction, then the process is simple, but the prediction accuracy is insufficient

Engineering Contradiction:
Improverating point prediction accuracyVSAvoidprogram extraction system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The program extraction process is divided into multiple independent modules: acquisition unit for collecting candidate programs, extraction unit for identifying related programs using multiple criteria (broadcast station, date, time, program name, content), and prediction unit for calculating rating points. This segmentation allows each module to specialize in specific tasks, improving overall prediction accuracy while maintaining manageable system complexity through modular design.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system employs multiple parameters for program matching including broadcast station, broadcast date and time, program name, and program content. By changing and combining multiple parameters simultaneously, the system achieves more precise identification of related programs, thereby improving rating point prediction accuracy without requiring overly complex algorithms.

Inventive Principle:
Principle #35Parameter changes

2Measurement precision

If multiple criteria are used to extract related programs, then prediction accuracy improves, but processing complexity increases

Engineering Contradiction:
Improverelated program extraction accuracyVSAvoidextraction process complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The extraction process is segmented into distinct evaluation dimensions: broadcast station matching, temporal matching (date and time), program name comparison, and content analysis. Each dimension is processed independently by dedicated functional units, allowing the system to handle multiple criteria simultaneously while keeping the complexity of each individual criterion manageable through specialization.

Inventive Principle:
Principle #1Segmentation

3Reliability

If comprehensive program data is analyzed, then prediction reliability increases, but processing time increases

Engineering Contradiction:
Improverating point prediction reliabilityVSAvoidprogram processing time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The acquisition unit pre-collects and stores candidate program data including broadcast station, date, time, program name, and content information before the prediction process begins. This preliminary action ensures that comprehensive data is readily available when needed, improving prediction reliability without requiring time-consuming data collection during the actual prediction execution.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The analysis process is divided into parallel segments that can process different aspects of program data simultaneously: metadata comparison (station, date, time, name) and content analysis. This segmentation enables comprehensive data analysis to be performed more efficiently, reducing overall processing time while maintaining high prediction reliability through thorough evaluation of all program characteristics.

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS20260038001A1Information processing apparatus, information processing method, and information processing program
Publication Date: 2026.02.05 DENTSU INC
  • US20260038001A1 patent drawing
  • US20260038001A1 patent drawing
  • US20260038001A1 patent drawing

AI summary

Provided are an information processing apparatus, an information processing method, and an information processing program capable of extracting a related program to be used for rating point prediction of a target program with high accuracy. An information processing apparatus (30) according to one aspect of the present disclosure includes an acquisition unit (31), an extraction unit (32), and a prediction unit (33). The acquisition unit (31) acquires past programs that are candidates for a related program to be used for rating point prediction of the target program. The extraction unit (32) extracts the related program from among the past programs based on a broadcast station, a broadcast date and time, a program name, and a program content of the past program. The prediction unit (33) predicts a rating point of the target program by using the related program.