Relationship-Based Message Personalization for Broadcast Messaging

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Solution Overview

Problem

Existing message broadcasting methods lack personalization when sent to multiple recipients, often resulting in generic messages that fail to account for individual relationships or preferences.

Innovation Solution

A system that analyzes recipient relationships and modifies messages using databases and plug-ins to incorporate personalized elements such as salutations, images, and videos based on relationship entity databases and templates.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If a broadcast message is sent to multiple recipients, then the message can be delivered to all recipients efficiently, but the message lacks personalization and customization for individual recipients

Engineering Contradiction:

Improvemessage delivery efficiencyVSAvoidmessage personalization

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The system segments the broadcast message into a template portion and a personalized portion. The template portion remains common for all recipients, while the personalized portion is dynamically generated for each recipient based on their relationship with the sender. This allows efficient broadcast delivery while maintaining personalization through segmentation of the message structure.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system applies local quality by customizing specific portions of the message for each recipient based on their unique relationship characteristics. Different recipients receive different personalized elements (salutations, closing remarks, emojis, media) while the overall message structure remains consistent, enabling tailored content delivery without compromising broadcast efficiency.

Inventive Principle:

Principle #3Local quality

2Adaptability or versatility

If a sender manually customizes each message for multiple recipients, then personalization is achieved, but the sender lacks time and bandwidth

Engineering Contradiction:

Improvemessage personalizationVSAvoidtime and bandwidth required for customization

Core Design Contradiction:

Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system enables self-service personalization by automatically generating customized messages for each recipient based on stored relationship data. The messaging system autonomously selects and applies appropriate personalized elements without requiring manual intervention from the sender, thereby achieving personalization while saving time and computational resources.

Inventive Principle:

Principle #25Self-service

Solution Approach 2:

The system performs preliminary action by pre-storing relationship information, communication histories, and templates in databases before message generation. When a broadcast message needs to be sent, the system retrieves pre-processed relationship data and automatically generates personalized messages using pre-defined templates, eliminating the need for real-time manual customization and reducing time requirements.

Inventive Principle:

Principle #10Preliminary action

3Ease of operation

If a universal message is sent to all recipients, then the sending process is simple and quick, but the message fails to account for individual relationships or preferences

Engineering Contradiction:

Improvesimplicity of message sendingVSAvoidrelationship-specific contextual information

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The system achieves universality by creating a multi-functional message template that can serve multiple recipients with different relationships. The template structure is universal and can be applied to any recipient, while the system dynamically inserts relationship-specific content. This allows a single message structure to function for multiple recipients without losing individualization, maintaining ease of operation while preserving relationship context.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS12483864B2Systems and methods for personalizing messages based on a recipient relationship

Publication Date: 2025.11.25 ADEIA GUIDES INC

AI summary

The system receives a message from a user, along with a recipient list and generated personalized messages for recipients of the recipient list. The system determines the format of the message, and whether to, and how to, modify the message based on information about the recipient. For example, a recipient category may be used to determine how to personalize a message for each recipient. A relationship between a sender and recipient may be determined using, for example, a database of relationship information. The system modifies, for example, text, images, or video of the message to generate the personalized message. The system may access historical communications records such as a chat group record, a contacts list, a text message record, an email message record, a social media post record, or a comments record corresponding to a media content item to determine how to personalize a message.