Content Stream Personalization via Relationship Strength Filtering
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Solution Overview
Problem
Current messaging platforms lack an efficient mechanism to personalize content presentation based on user-defined strengths of relationships between accounts, leading to an unfiltered stream of messages that can overwhelm users with less relevant content.
Innovation Solution
A method and system that allow users to specify a strength of relationship between accounts, enabling the selection of delivery attributes and content inclusion based on this relationship, thereby adapting the content stream to user preferences and interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If content from all followed accounts is included in the user stream, then the quantity of content is increased, but the relevance and quality of content deteriorates
Solution Approach 1:
The patent applies local quality by differentiating content delivery based on the specific relationship strength between the user and each followed account. Instead of uniform content inclusion, the system assigns different delivery attributes (such as content volume, priority, or filtering criteria) to different accounts based on individually determined relationship strengths, thereby maintaining content relevance while preserving quantity diversity.
2Loss of information
If relationship strength-based filtering is implemented, then content relevance is improved, but system complexity increases
Solution Approach 1:
The system performs preliminary action by determining relationship strengths and assigning delivery attributes in advance, before actual content delivery occurs. This pre-computation approach allows the system to establish filtering criteria and delivery parameters upfront, reducing the computational burden during real-time content streaming while maintaining high relevance through pre-established relationship-based rules.
3Adaptability or versatility
If delivery attributes are selected based on relationship strength, then content personalization is enhanced, but processing time increases
Solution Approach 1:
The system selects and caches delivery attributes based on relationship strength in advance, before content delivery is required. This preliminary selection process allows the system to store pre-determined delivery parameters for each user-account pair, enabling rapid content filtering and personalization during actual streaming without real-time computation delays.
Data Source
AI summary
A system and method for user content presentation, including: receiving, in association with a request to establish a graph relationship between a first account and a second account, a strength of relationship from the first account to the second account, the strength of relationship selected based on input from a user of the first account; selecting, by a computer processor, a delivery attribute associated with the second account based on the strength of relationship, where the delivery attribute is positively correlated with a measure of content authored by the second account to be provided to the first account; selecting content authored by the second account for inclusion in a stream of the first account based on the delivery attribute; and providing the stream of the first account for display on a client computing device.