Relevance-Based Information Inclusion in Electronic Communication
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Solution Overview
Problem
In online social networking systems, electronic communications from senders to recipients often lack personal or professional relevance, leading to reduced engagement, especially when there is no prior connection between the sender and recipient, as the sender may not have sufficient information to tailor the content effectively.
Innovation Solution
The system automatically incorporates relevant information about the sender and recipient into electronic communications using an electronic communication module that leverages data from the social networking system, including profile data and social graph connections, to enhance the content with relevant details such as logos, statistics, and common connections, without requiring the sender to know the recipient's personal or professional details.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the sender manually researches and includes personal or professional details about the recipient, then the relevance and personalization of the communication improves, but the time and effort required increases significantly
Solution Approach 1:
The system enables automatic self-personalization by having the electronic communication module automatically retrieve and incorporate recipient information from the social networking system without requiring manual sender intervention. The module queries the social graph database using recipient identifiers and inserts relevant profile data, common connections, and contextual information directly into the communication template.
Solution Approach 2:
The system performs preliminary data gathering by pre-fetching recipient profile information, common connections, and contextual data from the social networking system before the communication is finalized. This advance preparation eliminates the need for manual research at the moment of sending, as all relevant information is already retrieved and ready for insertion.
2Productivity
If the sender includes generic content without personalization, then the ease of sending increases, but the engagement and effectiveness of the communication decreases
Solution Approach 1:
The system automatically enhances generic templates with personalized information by querying the social networking system for recipient-specific data. The electronic communication module retrieves profile information, common connections, and contextual details, then seamlessly integrates them into the communication without requiring sender effort, thus maintaining ease of sending while improving engagement.
Solution Approach 2:
The system applies local personalization to specific sections of the communication template rather than requiring complete manual customization. Relevant information such as recipient name, common connections, and contextual references are inserted at appropriate locations within the template, providing targeted personalization that enhances engagement while preserving the overall structure and ease of use.
3Adaptability or versatility
If the system automatically adds relevant information, then the personalization and relevance improve, but the complexity of the communication system increases
Solution Approach 1:
The electronic communication module serves as an intermediary layer between the sender, the communication template, and the social networking system. It automatically handles the complexity of querying the social graph database, retrieving relevant information, and inserting it into the communication. This intermediary approach shields the sender from system complexity while enabling sophisticated personalization.
Solution Approach 2:
The system performs self-service by automatically managing the entire process of information retrieval and integration without requiring manual intervention. The electronic communication module autonomously queries the social networking system, processes the retrieved data, and incorporates relevant information into the communication, thereby managing system complexity internally while providing simple user interaction.
4Adaptability or versatility
If the sender has extensive knowledge of the recipient, then the quality of personalization improves, but the requirement for sender effort and expertise increases
Solution Approach 1:
The system enables self-personalization by automatically retrieving and incorporating recipient information from the social networking system. The electronic communication module queries the social graph database using recipient identifiers and inserts relevant profile data, common connections, and contextual information directly into the communication template without requiring the sender to have extensive knowledge or to manually research the recipient.
Solution Approach 2:
The system performs preliminary data gathering by pre-fetching recipient profile information, common connections, and contextual data from the social networking system before the communication is finalized. This advance preparation eliminates the need for the sender to have extensive knowledge or to invest effort in research, as all relevant information is already retrieved and ready for insertion.
Data Source
AI summary
A system and method includes receiving, with a processor, an electronic communication from a user device associated with a sender of the electronic communication, the electronic communication being directed to a recipient member of an online social networking system. An entity is determined with which the sender is associated. Relevance scores of information to the entity and to the recipient are determined by comparing social network data regarding the recipient with the entity. At least some of the information is incorporated to the electronic communication based on the relevance scores of the information. A network interface transmits the electronic communication with the at least some of the information added to a user device associated with the recipient.