Remote Browser Rendering for TV Commerce
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Solution Overview
Problem
Current Internet-connected TV systems lack the capability to deliver high-resolution multimedia content effectively due to processing and memory constraints, and existing browser technologies are not optimized for the television platform, resulting in suboptimal user experiences for multimedia and e-commerce applications.
Innovation Solution
A cloud-based T-commerce system that offloads processing from the TV to a server-based infrastructure, using remote browser rendering to deliver high-quality multimedia content and e-commerce experiences, even on devices without native web browser capabilities, through a multi-media content delivery platform that adapts to the device's capabilities and provides a seamless interface for brand-specific content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a full web browser is implemented on TV, then web content compatibility is improved, but processing power and memory requirements increase beyond what TV hardware can provide
Solution Approach 1:
The patent introduces a server-based remote browser as an intermediary between the TV and the web. The remote browser runs on a server with sufficient processing power, while the TV only needs to display the rendered content and send user input commands. This mediator approach allows the TV to access full web functionality without requiring the TV itself to have the necessary processing capabilities.
Solution Approach 2:
The patent shifts the browser functionality from the TV dimension to the server dimension. Instead of trying to fit a full browser into the TV's limited resources, the system moves the computational burden to a different dimension (the server infrastructure), allowing the TV to focus only on display and input functions.
2Manufacturing precision
If high-resolution multimedia content is delivered to TV, then visual and audio quality is improved, but the processing burden on TV hardware increases
Solution Approach 1:
The patent extracts the heavy processing tasks from the TV system and places them on the server. The server handles video decoding, audio processing, and content rendering, while the TV only needs to receive and display the processed content. This extraction allows high-quality multimedia delivery without overburdening the TV hardware.
3Speed
If native browser capabilities are required on CPE, then web rendering performance is improved, but device compatibility and lifespan are reduced
Solution Approach 1:
The patent creates a universal access method where the remote browser on the server serves all CPE devices regardless of their native capabilities. Whether the CPE has a full browser, an embedded browser, or no browser at all, the system adapts by using the remote browser to handle web rendering. This multi-functional approach ensures compatibility across diverse devices while maintaining consistent performance.
Data Source
AI summary
A method of processing a commerce service in a commerce processor communicating with a customer premises equipment (CPE), the method including executing a first browser and outputting a coordinate corresponding to a bitmap associated with inputted payment data on a screen of the first browser, receiving coordinate values corresponding to payment data through the output coordinate, transmitting the received coordinate values based on a communication protocol to a second browser, unscrambling the transmitted coordinate values corresponding to the payment data and retrieving payment data from the unscrambled coordinate values, and performing a payment process for a product item corresponding to the retrieved payment data.