Remote Control Advertising Output During Display Fast Forward

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Solution Overview

Problem

Advertizers face diminished commercial value when viewers fast-forward through commercial breaks on DVRs or video on demand, as they only see fragmented visuals and muted audio, leading to unsatisfactory solutions like alternative content overlays or blocked fast-forward functions.

Innovation Solution

A remote control device that initiates fast forwarding on a separate display device while simultaneously outputting advertising content, allowing viewers to perceive this content during fast forwarding without altering the display device's content.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If alternative commercial content is displayed on the same display device during fast forwarding, then advertising content is still visible to viewers, but the original content being shown on the display device is altered

Engineering Contradiction:

Improveadvertising content deliveryVSAvoidcontent display integrity

Core Design Contradiction:

Loss of informationVSEase of operation

Solution Approach 1:

The patent divides the advertising content delivery into two separate channels: the display device shows the original content while the remote control device displays the advertising content. This segmentation allows both the original content integrity and advertising delivery to be maintained simultaneously without interference.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The remote control device acts as an intermediary that receives and displays advertising content separately from the main display device. This intermediary approach allows advertising to reach viewers during fast-forwarding without requiring modification of the original content on the display device.

Inventive Principle:

Principle #24Intermediary (Mediator)

2Loss of information

If the fast forward function is blocked during commercial breaks, then advertising content is preserved, but the viewer's ability to fast forward is prevented

Engineering Contradiction:

Improveadvertising content deliveryVSAvoidfast forward functionality

Core Design Contradiction:

Loss of informationVSAdaptability or versatility

Solution Approach 1:

The patent separates the fast-forward control function from the advertising content delivery. The viewer can operate fast-forward on the display device while the remote control device independently manages and displays advertising content, allowing both functions to coexist without conflict.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The remote control device serves as an intermediary that captures and displays advertising content during fast-forward operations. This allows the fast-forward function to remain fully operational on the display device while advertising content is preserved and delivered through the remote control device.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Ease of operation

If fast forwarding is allowed through commercial breaks, then viewers have full control over content playback, but advertising content becomes imperceptible due to fragmented visuals and muted audio

Engineering Contradiction:

Improvecontent playback controlVSAvoidadvertising content delivery

Core Design Contradiction:

Ease of operationVSLoss of information

Solution Approach 1:

The patent moves the advertising content display from the spatial dimension of the display device to a different dimension by displaying it on the remote control device. This dimensional separation ensures that advertising content remains visible and audible in full quality even when the display device is fast-forwarding with fragmented visuals and muted audio.

Inventive Principle:

Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The remote control device acts as an intermediary that receives the advertising content signal and reproduces it in full quality. This intermediary ensures that viewers maintain full playback control on the display device while the advertising content is delivered intact through the remote control device's audio and visual outputs.

Inventive Principle:

Principle #24Intermediary (Mediator)

Data Source

PatentUS10390103B2Remote control devices, systems, and methods to output content while fastforwarding through content on a separate display device

Publication Date: 2019.08.20 JOLLY SEVEN SERIES 70 OF ALLIED SECURITY TRUST I

AI summary

A remote control device used by a viewer to control content being displayed on a separate display device outputs content in response to instructing the device providing content to the separate display device to begin fast forwarding. The viewer of the separate display device may then be exposed to the content being output by the remote control device while the content to the separate display device is fast forwarding. Thus, the viewer may better perceive the content being output by the remote control device than the content being fast forwarded on the separate display device. The outputting of content may be by the remote control device providing video, a static display, and/or audio. Upon the remote control device instructing the fast forwarding at the display device to stop and return to a play mode, the remote control device terminates the outputting of the content from the remote control device.