Remote Control E-Commerce via HDMI CEC Protocol
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Solution Overview
Problem
Current multimedia-based e-commerce techniques require users to use additional devices like telephones or computers to complete purchases, detracting from the viewing experience and hindering impulse shopping.
Innovation Solution
A two-way communication system integrated with a standard remote control allows users to select and purchase offerings directly through a multimedia system, using the Consumer Electronic Control (CEC) protocol over HDMI, enabling seamless transaction completion without additional devices.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If conventional e-commerce techniques are used (telephone, computer, specialized remote), then purchase transactions can be completed, but the viewing experience is detracted from and impulse shopping is impeded
Solution Approach 1:
The patent combines the e-commerce transaction capability with the existing remote control device that users already have for operating their multimedia systems. By integrating purchase functionality into the remote control, the system eliminates the need for separate devices like telephones or computers, thereby reducing device complexity while maintaining ease of purchase completion
Solution Approach 2:
The remote control device is given multiple functions: it serves both as the standard control interface for the multimedia system and as an e-commerce transaction device. This multi-functionality allows users to complete purchases without needing additional specialized devices, resolving the contradiction between operational ease and device complexity
2Adaptability or versatility
If additional devices are required for purchases, then transaction functionality is achieved, but user interaction and viewing experience are reduced
Solution Approach 1:
The patent merges the transaction capability with the existing remote control, allowing users to interact with both multimedia content and e-commerce offerings through a single device. This integration maintains high-quality user interaction while achieving full transaction functionality
3Device complexity
If standard remote control is used for transactions, then device complexity is reduced, but transaction functionality must be integrated into existing protocol
Solution Approach 1:
The patent introduces an intermediary layer (the service provider system) that translates remote control inputs into e-commerce transactions. This mediator handles the protocol integration complexity behind the scenes, allowing the standard remote control to maintain its simplicity while still enabling versatile transaction functionality through the backend system
Data Source
AI summary
E-commerce techniques, in accordance with embodiments of the present technology, provide an improved buying experience integrated with the television viewing experience. A multimedia system for implementing the e-commerce techniques includes a two way communication system such as a set top box, display device and remote controller. The set top box and display device are used to present enhanced content including one or more offerings to users. The users can use the remote control to complete a purchase transaction for one or more of the offerings.