Remote Rendering Digital Signage for Audience-Targeted Content Delivery
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Solution Overview
Problem
Current digital signage display devices are not intelligent and cannot display digital content tailored to specific audiences or contexts, leading to wasted advertising efforts, and content providers face challenges in delivering high-quality content due to storage limitations and subjective measurement of creative quality.
Innovation Solution
Implementing AI-based audience detection systems that analyze viewer characteristics and context to deliver personalized and context-aware digital content, and using remote rendering and data streaming to overcome storage limitations and enhance content quality.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Illumination intensity
If content is delivered in high-definition quality, then visual appeal is improved, but storage requirements increase
Solution Approach 1:
The patent uses remote rendering to generate content copies in high-definition quality on-demand rather than storing all HD content locally. The system creates rendered copies of content as needed, delivering HD visual quality without proportionally increasing permanent storage requirements.
Solution Approach 2:
The system performs preliminary rendering of content in advance based on predicted viewer interest and context, so that high-definition content is ready for delivery without requiring all possible HD versions to be pre-stored. This allows HD quality delivery with optimized storage usage.
2Adaptability or versatility
If digital signage displays generic content, then device complexity is reduced, but audience engagement decreases
Solution Approach 1:
The patent introduces an AI-based audience detection system as an intermediary between the viewer and the content delivery. This intermediary analyzes viewer characteristics and context to determine personalized content, enabling adaptation without requiring the display device itself to be highly complex or intelligent.
Solution Approach 2:
The system replaces complex mechanical or computational content adaptation mechanisms in the display device with AI-based audience detection and analysis. This substitution enables personalized content delivery while keeping the actual display device relatively simple, as the intelligence is provided through external AI processing.
3Manufacturing precision
If content quality is improved, then viewer appeal increases, but storage costs increase
Solution Approach 1:
The patent changes the parameter of content quality from a static property determined by storage capacity to a dynamic property controlled by remote rendering capabilities. This allows the system to deliver high-quality content when needed while maintaining lower storage costs by rendering content on-demand rather than storing all high-quality versions permanently.
4Measurement precision
If AI-based audience detection is implemented, then content targeting is improved, but system complexity increases
Solution Approach 1:
The AI-based audience detection system acts as an intermediary layer between the viewer and the content management system. This intermediary handles the complexity of audience analysis and content matching, allowing accurate audience detection without requiring the core display or content delivery devices to become more complex.
Data Source
AI summary
According to examples, a system for generating and delivering enhanced content utilizing remote rendering and data streaming is described. The system may include a processor and a memory storing instructions. The processor, when executing the instructions, may cause the system to transmit a selected engagement content item for transmission to a user device and receive an indication of interest relating to the selected engagement content item. The processor, when executing the instructions, may then select, based on the received indication of interest, an enhanced content item, process the enhanced to content item to generate a stream of content data associated with the enhanced content item and transmit the stream of content data associated with the enhanced content item to the user device.