Remote Transaction Interface Control for SCO Engagement

Resolve Bottlenecks,
Find Innovative SolutionsGenerate Solutions

Solution Overview

Problem

Existing self-service checkout (SCO) systems lack effective methods to engage customers during transactions, missing opportunities for retailers to provide additional content or services due to the captive attention of consumers during the checkout process.

Innovation Solution

A system and method for providing remote access to a portion of a transaction interface at a transaction terminal, allowing retailers to dynamically change and control the interface remotely, enabling the presentation of retailer or third-party content and services during transactions without interrupting the checkout process.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If retailers deploy traditional self-service checkout systems, then checkout efficiency and speed are improved, but customer engagement opportunities are lost

Engineering Contradiction:

Improvecheckout efficiencyVSAvoidcustomer engagement capability

Core Design Contradiction:

ProductivityVSAdaptability or versatility

Solution Approach 1:

The transaction interface is divided into multiple independent portions or regions that can be independently controlled and updated. This allows the core checkout functionality to remain efficient while separate portions of the interface can be dynamically used for customer engagement, promotions, and content delivery without interfering with the checkout process.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The transaction interface is made dynamic through remote updating capabilities, allowing portions of the interface to be changed during the transaction based on customer interactions, promotional opportunities, or system state. This transforms the static checkout interface into an adaptive system that can engage customers while maintaining checkout efficiency.

Inventive Principle:

Principle #15Dynamics

2Adaptability or versatility

If retailers provide additional content and services during transaction, then customer engagement and redemption rates are improved, but interface complexity and transaction time are increased

Engineering Contradiction:

Improvecustomer engagement capabilityVSAvoidinterface complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The interface is segmented into distinct portions that can be independently managed. This allows additional content and services to be added as separate modular portions rather than complicating the entire interface, making it easier to control and update individual engagement elements without affecting the core checkout functionality.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

A remote updating mechanism acts as an intermediary between the retailer's content delivery system and the transaction interface. This mediator enables the delivery of additional content and services without requiring direct integration into the core checkout system, thereby reducing interface complexity while maintaining engagement capabilities.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Adaptability or versatility

If retailers control the transaction interface remotely, then customer engagement opportunities are improved, but system complexity and infrastructure requirements are increased

Engineering Contradiction:

Improveremote control capabilityVSAvoidsystem complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

A remote updating mechanism serves as an intermediary layer between the retailer's central system and the transaction terminal interface. This mediator handles the complexity of remote content delivery and interface control, allowing retailers to remotely control the interface without directly managing the terminal hardware and software infrastructure.

Inventive Principle:

Principle #24Intermediary (Mediator)

Solution Approach 2:

The remote updating mechanism provides multi-functional capabilities, serving both the checkout process and customer engagement purposes through a single system. This universal approach allows the same infrastructure to support both transaction processing and promotional content delivery, reducing overall system complexity compared to separate dedicated systems.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS20250315808A1Providing remote access to a select portion of a transaction interface during a transaction at a transaction terminal

Publication Date: 2025.10.09 NCR VOYIX CORP

AI summary

A portion of a Transaction Interface (TI) is overridden and remotely controlled during a transaction at a transaction terminal. The portion is remotely hosted from the terminal and controlled during the interaction through interaction with an agent on the terminal and a remote host application on a cloud/server. The portion overrides an existing screen or object of the TI without altering the TI workflow and other existing screens and objects associated with the TI workflow during the transaction. The portion may be content or a service that is remotely hosted from the cloud/server.