Removable Label with Concealed Auxiliary Member Pocket

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Solution Overview

Problem

Existing container labels with detachable portions or attached gadgets are inconvenient for users, often leading to waste and increased production costs due to visibility and handling issues, and fail to maintain suspense or curiosity effectively.

Innovation Solution

A container with a removable label that houses an auxiliary member, such as a discount coupon or gadget, using a combination of adhesive materials and manufacturing processes to ensure easy separation and concealment, preventing reattachment and promoting separate disposal.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If a label with a detachable portion is used to distribute auxiliary members, then the auxiliary member can be distributed, but the user needs to cut the label which loses time and may not be performed due to laziness or indolence

Engineering Contradiction:
Improvedistribution of auxiliary membersVSAvoiduser convenience in removing auxiliary member
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The label is segmented into two functional layers: an outer visible label layer and an inner auxiliary member layer. The auxiliary member is placed in a pocket formed by folding the label back on itself, creating a sealed compartment that requires the entire label to be removed rather than cutting a portion. This segmentation allows the auxiliary member to be distributed while eliminating the need for user cutting operations.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The auxiliary member is extracted from the visible portion of the label and placed inside a concealed pocket. The pocket is formed by folding the label material back and sealing it with adhesive, creating a hidden compartment. This extraction removes the auxiliary member from the user's direct view and eliminates the need for cutting operations.

Inventive Principle:
Principle #2Taking out (Extraction)

2Ease of operation

If the auxiliary member is placed on the visible portion of the label, then it can be easily accessed, but the producer cannot create suspense or curiosity by keeping it concealed

Engineering Contradiction:
Improveaccessibility of auxiliary memberVSAvoidconcealment of auxiliary member to create suspense
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The auxiliary member is nested within a pocket formed by the label material itself. The label is folded back and the auxiliary member is placed in the created pocket, which is then sealed with adhesive. This nesting conceals the auxiliary member within the label structure, creating suspense and curiosity while maintaining easy accessibility - the user simply removes the entire label to access the hidden compartment.

Inventive Principle:
Principle #7Nested doll (Nesting)

3Adaptability or versatility

If a gadget is attached to the outer surface of the label, then it can be removed and used separately, but it may knock against objects during transport and damage or separate from the bottle before purchase

Engineering Contradiction:
Improveseparate usability of gadgetVSAvoidattachment stability during transport
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The gadget is nested within a protected pocket formed by the label structure rather than being attached to the outer surface. The pocket is created by folding the label material back and sealing it with adhesive, providing a cushioned compartment that protects the gadget from knocking against objects during transport. The gadget remains securely enclosed until the user removes the entire label at the point of use.

Inventive Principle:
Principle #7Nested doll (Nesting)

4Adaptability or versatility

If a gadget is attached to the outer surface of the label, then it can be removed and used separately, but it remains in view and clearly visible at the time of purchase which defeats the purpose of concealment

Engineering Contradiction:
Improveseparate usability of gadgetVSAvoidconcealment of gadget to maintain suspense
Core Design Contradiction:
Adaptability or versatilityVSLoss of information

Solution Approach 1:

The gadget is nested within a concealed pocket formed by the label structure. The label is folded back and the gadget is placed inside, then sealed with adhesive. This nesting conceals the gadget from view at the time of purchase, maintaining suspense and curiosity. The gadget remains securely enclosed but is easily accessible when the user removes the entire label for use.

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentEP3170763B1Container with label
Publication Date: 2018.09.19 MCS SRL
  • EP3170763B1 patent drawingFigure 1~3
  • EP3170763B1 patent drawingFigure 4~5
  • EP3170763B1 patent drawingFigure 6~7

AI summary

The container (1) with label (3) comprises a containment member (2) suitable for containing a substance and having an outer surface (2a), a sheet label (3) which can be combined with the outer surface (2a) and having a first face (3a) substantially facing the outer surface (2a) and a second face (3b) opposite the first face (3a), and a sheet auxiliary member (6) housed face to face between the outer surface (2a) and the first face (3a); the label (3) being removable from the containment member (2) for picking up the auxiliary member (6).