Removable Memory Device Advertising Application Launch

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Solution Overview

Problem

Advertisers face challenges in effectively displaying advertisements to consumers, as existing methods are limited in reaching users through novel and efficient means, particularly in the context of computing systems and internet usage.

Innovation Solution

A method utilizing a removable flash memory device with a processor and controller to launch an Advertising Client application, which creates a display window for real-time or offline advertisement content, securely stored and updated, allowing controlled and customizable ad presentation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advertisements are displayed through traditional web-based methods, then advertisers can reach consumers through websites and search engines, but the methods are limited and lack novel delivery mechanisms

Engineering Contradiction:
Improvead delivery methodsVSAvoidsystem structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The flash memory device is designed to serve multiple functions: it acts as both a storage device for user data and an advertisement delivery system. The device can store advertising content, launch advertising applications, and display ads on the host system's display device, while simultaneously providing its primary storage functionality. This multi-functionality allows advertisers to reach consumers through a novel channel without requiring completely separate infrastructure.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Adaptability or versatility

If a removable memory device is used to store and launch advertising applications, then novel ad delivery is achieved, but the device complexity increases

Engineering Contradiction:
Improvead delivery channelVSAvoidmemory device structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The advertising application and advertising content are merged into the existing flash memory device structure. Rather than creating a separate advertisement delivery system, the invention combines ad delivery capabilities with the ubiquitous flash memory device that users already have. The controller of the flash memory device manages both storage operations and advertising application execution, integrating multiple functions into a single device architecture.

Inventive Principle:
Principle #5Merging (Combining)

3Loss of information

If advertising content is displayed on the host system display device, then ad exposure is achieved, but user experience may be impacted

Engineering Contradiction:
Improvead exposure effectivenessVSAvoiduser experience impact
Core Design Contradiction:
Loss of informationVSObject-affected harmful factors

Solution Approach 1:

The advertising display system is designed to be dynamic and configurable. The advertising application can be configured to display ads in various ways - as pop-up windows, on the desktop, or integrated within other applications. The system allows flexibility in ad placement, timing, and presentation format, enabling advertisers to optimize ad exposure while allowing users to control their viewing experience through configuration options.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS8683081B2Methods for displaying advertisement content on host system using application launched from removable memory device
Publication Date: 2014.03.25 SANDISK TECHNOLOGIES LLC
  • US8683081B2 patent drawing
  • US8683081B2 patent drawing
  • US8683081B2 patent drawing

AI summary

A method for displaying advertisement content is provided. The method includes, launching an application from a removable memory device with a plurality of non-volatile memory cells and a controller including a processor, wherein the application is launched when the removable memory device interfaces with a host system; launching a display window on a display device that is controlled by the application; and displaying advertisement content on the display window, real-time from a server or offline using the advertisement content stored on the removable memory device.