Repositionable Label for Multi-Language Packaging Information

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Solution Overview

Problem

Conventional labels on packaging face challenges in conveying multiple images and messages due to space constraints, especially when products are intended for multiple countries, as they must include information in various languages, often requiring character reduction or permanent alteration of the packaging.

Innovation Solution

A label with a detachable and repositionable design that utilizes both an inner face and a predefined surface on the packaging, featuring an adhesive material for partial removal and repositioning, allowing tripled space for information display without permanent alteration, using commonly available materials and maintaining low costs.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If the label space is increased to convey more information, then the information completeness is improved, but the packaging size must be increased which is not always feasible

Engineering Contradiction:
Improveinformation completenessVSAvoidpackaging size
Core Design Contradiction:
Loss of informationVSArea of stationary object

Solution Approach 1:

The patent utilizes the inner face of the label as an additional dimension for information display. By making the label detachable and repositionable, the same physical space can serve multiple purposes: the outer face displays information when attached, and the inner face displays additional information when detached and folded back, effectively doubling the information capacity without increasing packaging size.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

The label is segmented into an outer face and an inner face, each capable of carrying independent information. The label can be partially detached to reveal the inner face, allowing information to be distributed across different surfaces and times, thereby increasing information completeness without requiring more packaging area.

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If multiple languages are included on the label, then the adaptability to multiple countries is improved, but the space required on the label is increased

Engineering Contradiction:
Improvemulti-country adaptabilityVSAvoidlabel area
Core Design Contradiction:
Adaptability or versatilityVSArea of stationary object

Solution Approach 1:

The inner face of the label provides an additional dimensional space for displaying information in multiple languages. When the label is detached and folded back, the inner face becomes visible, allowing comprehensive multi-language content to be displayed without crowding the outer face, thus maintaining multi-country adaptability within the same label area.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Reliability

If the label is made permanently fixed to ensure reliability, then the reliability is improved, but the flexibility to access additional information is lost

Engineering Contradiction:
Improvelabel fixation reliabilityVSAvoidinformation accessibility
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

The label employs a dynamic fixation system using adhesive material that allows the label to be attached, detached, and repositioned multiple times while maintaining reliable fixation in each state. This dynamic capability enables users to access the inner face information by temporarily detaching the label, then reattach it to restore the original configuration, combining reliability with operational flexibility.

Inventive Principle:
Principle #15Dynamics

4Loss of information

If the character size is reduced to fit more information, then the information density is improved, but the readability is worsened

Engineering Contradiction:
Improveinformation densityVSAvoidcharacter readability
Core Design Contradiction:
Loss of informationVSManufacturing precision

Solution Approach 1:

The inner face of the label provides additional space for displaying information that would otherwise require smaller characters on the outer face. By distributing content across both faces, the patent maintains larger, more readable character sizes while achieving high information density through the utilization of three-dimensional label space.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables the display of information in multiple languages and formats, meeting regulatory requirements for multiple countries with the same packaging, while maintaining packaging integrity and reducing costs.

Implementation Method 1

The label (1) comprises an adhesive material, which is applied on at least one portion of the inner face (2b): said adhesive material being of a type suitable for detachable and repeatable fixing of the inner face (2b) to the predefined surface (B)

Methodology Applied
Scientific EffectAdhesive: Adhesive

Data Source

PatentEP2346016B1Label applicable to packagings and products in general
Publication Date: 2018.03.07 MOTHERWELL SERVICES
  • EP2346016B1 patent drawingFigure 1~2
  • EP2346016B1 patent drawingFigure 3
  • EP2346016B1 patent drawingFigure 4

AI summary

A label (1) that can be applied to packagings and products (A) in general and is provided with a first outer face (2a) which usually bears images, symbols, lettering and the like. The label (1) furthermore can be coupled, with a second inner face (2b) thereof, to a predefined surface (B) of a product, of a box, of a case, of a packaging (A) in general of the product. The label (1) comprises an adhesive material applied on at least one portion of the inner face (2b): the adhesive material is adapted for detachable and repeatable fixing of the inner face (2b) to the predefined surface (B), in order to allow the at least partial removal of the label (1) and its subsequent repositioning on the predefined surface (B). At least one of the inner face (2b) and the predefined surface (B) bears further images, symbols and lettering of various kinds, which are made visible by means of the at least partial removal of the label (1).