Reputation Score Calculation Using Behavioral Data

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Solution Overview

Problem

Existing reputation systems in online communities rely solely on biased feedback from counterparties, leading to inaccurate user reputation assessments, which hinder interactions and transactions.

Innovation Solution

A system and method to calculate a user's reputation score using behavioral data, including feedback ratings and tracked user behavior, to provide a more comprehensive and accurate reputation assessment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Device complexity

If feedback rating data from counterparties is used to assess user reputation, then the assessment process is simple, but the accuracy and completeness of the reputation evaluation deteriorates due to biased perspectives

Engineering Contradiction:
Improvereputation assessment processVSAvoidreputation evaluation accuracy
Core Design Contradiction:
Device complexityVSMeasurement precision

Solution Approach 1:

The patent combines multiple data sources including feedback rating data from counterparties with additional behavioral data from users. This merging of diverse data sources creates a more comprehensive reputation assessment that overcomes the bias inherent in single-perspective feedback while maintaining a manageable assessment process.

Inventive Principle:
Principle #5Merging (Combining)

2Ease of operation

If only feedback from counterparties is collected, then the data collection process is straightforward, but the comprehensiveness of user reputation assessment deteriorates

Engineering Contradiction:
Improvedata collection processVSAvoiduser reputation information completeness
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The patent adds another dimension to reputation assessment by incorporating behavioral data from multiple sources beyond just counterparty feedback. This includes data from various interactions and activities within the online environment, creating a multi-dimensional view of user reputation that is both comprehensive and operationally feasible.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Measurement precision

If behavioral data from multiple sources is integrated into reputation assessment, then the accuracy of reputation evaluation improves, but the complexity of the assessment system increases

Engineering Contradiction:
Improvereputation evaluation accuracyVSAvoidassessment system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent employs an intermediary processing layer that aggregates and synthesizes data from multiple behavioral sources. This intermediary system manages the complexity of integrating diverse data streams while producing a unified, accurate reputation assessment, effectively mediating between raw multi-source data and the final evaluation output.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS9595052B2Using behavioral data in rating user reputation
Publication Date: 2017.03.14 EBAY INC
  • US9595052B2 patent drawing
  • US9595052B2 patent drawing
  • US9595052B2 patent drawing

AI summary

In a system and method for using user behavior and interaction data to rate a reputation of a user, a processor-implemented tracking component tracks an interaction of a user with a network-based publisher. A processor-implemented reputation component generates a reputation value for the user from the tracked user interaction.