Request Manager for Multi-Protocol COD Asset Insertion
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Solution Overview
Problem
The complexity of advertising delivery in television networks has increased due to the rise of content providers and consumer control through digital recorders, leading to challenges in effectively inserting and managing advertisements within Content On Demand (COD) systems, where advertisers struggle to target specific demographics and avoid ad skipping.
Innovation Solution
A centralized access system that communicatively couples Content On Demand (COD) providers with Asset Decision Systems (ADSs), allowing for the processing and management of asset insertions based on different communication protocols, enabling efficient decision-making and insertion of advertisements into COD content, including the ability to switch between ADSs and manage conflicts and rankings.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If a centralized request manager is implemented to manage multiple COD providers and ADSs, then asset insertion efficiency and real-time decision-making are improved, but system complexity increases
Solution Approach 1:
The request manager serves as an intermediary component that mediates between multiple COD providers and multiple ADSs. It receives asset insertion requests from COD providers, routes them to appropriate ADSs for decision-making, and manages the communication protocols between different systems. This intermediary architecture improves coordination and real-time decision-making while isolating the complexity within the request manager itself, preventing cascading complexity throughout the entire system.
2Adaptability or versatility
If multiple ADSs are integrated to handle different communication protocols, then adaptability to various COD providers is improved, but device complexity increases
Solution Approach 1:
The request manager is designed with multi-functionality to handle multiple communication protocols simultaneously. It can interface with different types of COD providers (cable, satellite, internet-based) and route requests to appropriate ADSs based on protocol requirements. This universal design allows the system to adapt to various providers without requiring separate specialized systems for each protocol, thereby improving versatility while managing complexity through a single multi-capable component.
3Productivity
If real-time asset insertion decisions are implemented in COD environments, then advertising effectiveness and revenue opportunities are improved, but processing time requirements increase system complexity
Solution Approach 1:
The system performs preliminary actions by pre-establishing communication channels and protocols between the request manager and multiple ADSs before actual asset insertion requests occur. The request manager is pre-configured with knowledge of which ADSs handle which types of content and protocols, allowing it to rapidly route requests without requiring complex real-time decision logic. This preliminary setup reduces the processing complexity during actual asset insertion operations while maintaining real-time effectiveness.
Data Source
AI summary
Embodiments herein provide for protocol independent asset insertion decisioning. One embodiment provides for communicatively coupling a plurality of COD providers to a request manager and communicatively coupling a plurality of ADSs to the request manager. Some of the COD providers have different communication protocols. The request manager processes requests from the COD content providers for asset insertions from the ADSs according to the communication protocols of the COD providers, receives asset insertion decisions from the ADSs, and conveys the asset insertion decisions of the ADSs to the COD providers. The request manager then processes a request from a first of the COD providers to switch from a first of the ADSs to a second of the ADSs, directs the second ADS to perform an asset insertion decision on behalf of the first COD provider, and conveys the asset insertion decision from the second ADS to the first COD provider.