Resource Offer Personalization via Historical Data Analysis

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Solution Overview

Problem

Users receive numerous resource allocation offers that are not pertinent to their interests, leading to inefficiencies in how these offers are provided.

Innovation Solution

A system that utilizes historical resource distribution data to determine which users would utilize specific resource allocation offers, transmitting relevant offers to user devices, and updating data based on offer acceptance and transaction completion to personalize future offers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If resource allocation offers are provided to users, then users receive rewards or gifts, but users receive a large number of irrelevant offers

Engineering Contradiction:
Improvenumber of resource allocation offersVSAvoidrelevance of offers to user interests
Core Design Contradiction:
Quantity of substanceVSLoss of information

Solution Approach 1:

The system applies local quality by customizing resource allocation offers to match individual user interests and preferences. Instead of providing uniform offers to all users, the system analyzes user-specific data (such as purchase history, browsing behavior, and demographic information) to deliver personalized offers that are locally optimized for each user's needs, thereby improving offer relevance while maintaining appropriate quantity.

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system implements preliminary action by pre-analyzing user data and predicting which offers are most likely to be accepted before actually presenting them. The system performs preliminary segmentation of users into cohorts based on historical behavior patterns, and pre-determines optimal offer combinations for each cohort, so that when offers are delivered, they are already tailored to maximize relevance and minimize unnecessary communications.

Inventive Principle:
Principle #10Preliminary action

2Adaptability or versatility

If multiple resource allocation offers are transmitted to users, then more offers are available, but user engagement decreases due to irrelevance

Engineering Contradiction:
Improvevariety of resource allocation offersVSAvoiduser engagement with offers
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system applies dynamics by making resource allocation offers adaptive and responsive to user behavior changes. The offer portfolio is dynamically adjusted based on real-time user interactions, recent purchase patterns, and evolving preferences. The system continuously learns from user responses (acceptance, rejection, or ignore rates) and automatically recalibrates which offers to present and at what frequency, ensuring high engagement while maintaining offer variety.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system implements feedback mechanisms that monitor user responses to resource allocation offers and use this information to refine future offer delivery. By tracking acceptance rates, time-to-acceptance, and patterns of rejection, the system builds iterative feedback loops that continuously improve offer relevance. This feedback-driven optimization ensures that the variety of offers presented remains high while engagement maintains high levels through persistent personalization.

Inventive Principle:
Principle #23Feedback

3Loss of information

If historical resource distribution data is stored and analyzed, then offer relevance is improved, but system complexity increases

Engineering Contradiction:
Improveoffer relevance to userVSAvoiddata storage and processing requirements
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system applies the extraction principle by isolating and analyzing only the most critical data elements needed for offer personalization. Instead of processing every conceivable data point, the system extracts and focuses on key indicators such as purchase frequency, category preferences, average transaction value, and temporal patterns. This selective extraction reduces the complexity of data storage and processing while maintaining high offer relevance through targeted analysis of the most influential user behavior metrics.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system implements partial action by processing and storing only the essential historical data required for effective offer personalization, rather than attempting to analyze all available user information. The system identifies and processes the minimal sufficient set of data elements that drive offer relevance, using algorithms optimized for this selective processing. This approach reduces computational overhead and storage requirements while achieving the desired level of offer personalization through focused analysis of critical data patterns.

Inventive Principle:
Principle #16Partial or excessive action

Data Source

PatentUS11107112B1System for correlation based on resource usage
Publication Date: 2021.08.31 BANK OF AMERICA CORP
  • US11107112B1 patent drawing
  • US11107112B1 patent drawing
  • US11107112B1 patent drawing

AI summary

Embodiments of the invention are directed to a system, method, and computer program product for resource correlation based on resource usage. The system first determines a quantity of graphical prompts capable of being displayed within the area of a display. The system determines, based on the quantity of graphical prompts, a quantity of resource allocation offers. The system generates a quantity of graphical prompts based on the quantity of resource allocation offers.