Response Normalization Model for Behavioral Bias Removal

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Solution Overview

Problem

Conventional solutions fail to account for user behavioral biases when analyzing responses to events, leading to skewed results that do not accurately represent the true opinions of a population, as optimistic and pessimistic users' responses are influenced by their innate tendencies.

Innovation Solution

A response normalization model is developed to cluster users based on their response scores, allowing for the identification of optimistic, pessimistic, and realistic groups, which adjusts user responses to remove biases and provide a more accurate representation of the population's true opinions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If user responses are collected to analyze population opinions, then data collection is achieved, but the results are skewed by behavioral biases (optimism or pessimism)

Engineering Contradiction:
Improveuser response dataVSAvoidaccuracy of population opinion representation
Core Design Contradiction:
Quantity of substanceVSMeasurement precision

Solution Approach 1:

The patent segments users into distinct behavioral clusters (optimists, pessimists, realists) based on their response patterns. By dividing the heterogeneous user population into homogeneous segments with similar bias characteristics, the system can then adjust each segment's responses differently to compensate for their specific behavioral biases, thereby improving measurement precision while maintaining comprehensive data collection.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent changes the parameter of response normalization by introducing bias adjustment factors specific to each user cluster. Instead of treating all responses uniformly, the system applies different normalization parameters to different user segments, transforming skewed response distributions into more accurate representations of true population opinions while preserving the quantity of collected data.

Inventive Principle:
Principle #35Parameter changes

2Ease of operation

If conventional survey analysis is used, then simplicity is maintained, but behavioral biases prevent accurate representation of true opinions

Engineering Contradiction:
Improvesimplicity of analysisVSAvoidaccuracy of true opinion representation
Core Design Contradiction:
Ease of operationVSMeasurement precision

Solution Approach 1:

The system enables self-service bias correction by automatically identifying user behavioral patterns and applying appropriate normalization adjustments without requiring manual intervention. The automated clustering and bias adjustment processes maintain ease of operation while significantly improving measurement precision through computational rather than manual methods.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent introduces response normalization models as intermediary components between raw user responses and final analysis results. This intermediary layer processes and adjusts the responses to eliminate behavioral biases, allowing the final analysis to reflect true opinions accurately while keeping the overall system operationally simple through automated mediation.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If user responses are normalized to remove behavioral bias, then measurement precision is improved, but system complexity increases

Engineering Contradiction:
Improveaccuracy of normalized responsesVSAvoidcomplexity of response normalization system
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

By segmenting users into distinct behavioral clusters with characteristic response patterns, the system simplifies the complexity of bias correction. Instead of attempting to correct all biases uniformly, the segmented approach allows targeted adjustments for each cluster type, making the overall normalization process more manageable and less complex while improving precision.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent manages system complexity by changing parameters in a structured manner - first identifying user segments, then applying specific normalization parameters to each segment. This parameter-based approach organizes the complexity into discrete, manageable steps rather than requiring a monolithic complex system, thereby achieving improved precision with controlled complexity.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10318971B2Normalizing user responses to an event by removing behavioral bias
Publication Date: 2019.06.11 ADOBE INC
  • US10318971B2 patent drawing
  • US10318971B2 patent drawing
  • US10318971B2 patent drawing

AI summary

This document describes techniques for normalizing user responses by removing behavioral bias. In one or more implementations, a response normalization model is built from user responses to one or more events. The response normalization model clusters users into behavioral classification groups based on the user responses. The response normalization model can then be used to normalize user responses by removing behavioral bias from user responses.