Result-Based Content Triggering in Search Systems
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current search engines lack the ability to effectively manipulate content presentation based on characteristics of search results, limiting their capacity to infer user interest and promote relevant content beyond the query scope.
Innovation Solution
A computer-implemented method and system that allows for rules-based content manipulation by identifying dominant characteristics in search results, applying triggers and thresholds to modify the result set, and presenting additional content based on these characteristics, even if they are not explicitly included in the user's query.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If search engines present results ranked only by relevance to user query, then search accuracy is improved, but content manipulation capability deteriorates
Solution Approach 1:
The patent segments the content presentation process into multiple independent components: (1) relevance-based ranking module that maintains search accuracy, (2) characteristic identification module that analyzes result set properties, (3) rule evaluation module that applies business rules, and (4) content manipulation module that executes actions. This segmentation allows each component to perform its function independently without compromising overall system performance.
Solution Approach 2:
The system performs preliminary analysis of the result set characteristics before final presentation. It identifies dominant characteristics, evaluates applicable rules, and determines content manipulation actions in advance, allowing the system to prepare personalized content presentations based on predicted user interests while maintaining the original search results integrity.
2Productivity
If search engines promote particular brands in results, then business considerations are improved, but search neutrality deteriorates
Solution Approach 1:
The patent implements a feedback mechanism where the system continuously monitors result set characteristics and adjusts content presentation based on identified patterns. When dominant characteristics are detected (e.g., a particular brand appearing frequently), the system applies appropriate business rules to promote relevant content while maintaining transparency about the manipulation applied, allowing users to understand why certain content is promoted.
Solution Approach 2:
The system changes presentation parameters dynamically based on result set characteristics rather than permanently altering search neutrality. It adjusts content promotion levels, positioning, and visibility as variables that can be modified based on the specific query and result set properties, maintaining flexibility while preserving the core search functionality.
3Adaptability or versatility
If search engines expand content scope beyond query, then user interest inference is improved, but query relevance deteriorates
Solution Approach 1:
The patent applies local quality by adding personalized content in specific locations within the search results page rather than uniformly modifying all results. It inserts complementary content, related items, or promotional material in strategically positioned areas where they enhance user interest without displacing or diluting the core query-relevant results, maintaining local relevance while adding value.
Data Source
AI summary
A computer-implemented method for delivering content is provided, including specifying a rule having a trigger and defining a content presentation action, and receiving a search query from a user. The method further includes generating a result set in response to the search query, identifying at least one characteristic of the result set, and comparing the at least one characteristic to the trigger. If the at least one characteristic satisfies the trigger, the content is presented as specified by the content presentation action that is defined by the rule. Other embodiments are also described.