Retail Alert System Using Handheld Mediator Devices

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Solution Overview

Problem

In larger retail stores, existing systems for alerting managers to assistance needs at registers are inefficient, as they often do not provide timely information on the nature of the assistance required and can intrude on the customer experience.

Innovation Solution

A method that processes alerts by evaluating point-of-sale data against business rules to generate events and assign tasks to relevant team members, sending alerts to their devices, ensuring that the appropriate personnel are notified of their assigned tasks based on their role and business area.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If a light indicator or paging system is used to alert managers, then the manager is notified of assistance needs, but the system does not provide timely information on the nature of assistance required and intrudes on customer experience

Engineering Contradiction:
Improvenotification reliabilityVSAvoidinformation about assistance nature
Core Design Contradiction:
ReliabilityVSLoss of information

Solution Approach 1:

The patent introduces a handheld device as an intermediary between the point-of-sale system and the manager. This device receives detailed alert information including the nature of assistance needed, customer details, and transaction information, then presents this information to the manager in a controlled manner that does not intrude on the customer experience. The handheld device acts as a mediator that delivers comprehensive information without requiring public announcement systems.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If a light indicator or paging system is used to alert managers, then the manager is notified of assistance needs, but the system intrudes on the guest experience and is perceived by guests

Engineering Contradiction:
Improvenotification reliabilityVSAvoidcustomer experience intrusion
Core Design Contradiction:
ReliabilityVSObject-affected harmful factors

Solution Approach 1:

The handheld device serves as a private intermediary channel for alert notifications. Instead of using public paging systems that customers can hear or visible light indicators that draw attention, the system delivers alerts privately to the manager's handheld device. This eliminates the harmful effect of customer experience intrusion while maintaining reliable notification delivery.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Speed

If the manager is spoken to directly in small retail stores, then immediate assistance is obtained, but this approach is not feasible in larger retail stores where the manager may not be close to the register

Engineering Contradiction:
Improveresponse speedVSAvoidstore size
Core Design Contradiction:
SpeedVSLength of stationary object

Solution Approach 1:

The patent replaces the mechanical approach of physical proximity (manager being close to the register to hear verbal requests) with an electronic communication system. The point-of-sale system electronically transmits alerts to the manager's handheld device, eliminating the need for physical closeness. This allows the same rapid response capability to be achieved in large retail stores where the manager cannot be physically present at every register.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Data Source

PatentUS7890370B2Using alerts to bring attention to in-store information
Publication Date: 2011.02.15 TARGET BRANDS INC
  • US7890370B2 patent drawing
  • US7890370B2 patent drawing
  • US7890370B2 patent drawing

AI summary

A method is provided that uses alerts to bring in-store information that is of interest to the attention of team members working in a retail store. To send an alert to a team member logged in to a device data, data from a source is evaluated against business rules. An event is generated when a piece of data satisfies the business rules. The event indicates that the piece of data is of interest. A task is activated for the event and assigned to the team member acting in a role associated with the source of the event. An alert is sent to the device that the team member is logged in to indicating that the team member has been assigned the task.