Product display

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Solution Overview

Problem

Current product displays at retail locations require manual labor to attach and position graphic headers, which can be inefficient and non-compliant, as these headers often ship loose and need separate assembly.

Innovation Solution

A product display system featuring a display header with a header sleeve and elastic members that automatically moves from a shipping position to a display position when attached to a product-support structure, reducing manual labor and ensuring compliance by integrating the graphic header sleeve directly with the product-support structure.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If graphic headers are shipped loose and require separate assembly, then shipping and storage efficiency is improved, but manual labor and assembly complexity increase

Engineering Contradiction:
Improveshipping efficiencyVSAvoidassembly labor
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The header is integrated directly with the product support structure through a header mount mechanism, combining two previously separate components (header and support structure) into a unified assembly that automatically positions the header upon attachment, eliminating manual assembly requirements

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The header mount is pre-configured on the product support structure with elastic members positioned to automatically engage and position the header, so that the positioning action is performed in advance during the attachment process rather than requiring separate manual assembly steps

Inventive Principle:
Principle #10Preliminary action

2Manufacturing precision

If manual assembly of headers is required, then positioning precision can be controlled, but productivity and time efficiency decrease

Engineering Contradiction:
Improveheader positioning precisionVSAvoiddisplay setup speed
Core Design Contradiction:
Manufacturing precisionVSProductivity

Solution Approach 1:

The header mount with elastic members enables the header to self-position and self-align automatically when attached to the product support structure, eliminating the need for manual positioning while maintaining precise alignment through the mechanical design of the mount

Inventive Principle:
Principle #25Self-service

3Device complexity

If headers are attached separately, then device complexity is reduced, but reliability of header attachment decreases

Engineering Contradiction:
Improveassembly complexityVSAvoidheader attachment reliability
Core Design Contradiction:
Device complexityVSReliability

Solution Approach 1:

By integrating the header mounting function directly into the product support structure through a dedicated header mount mechanism, the system ensures reliable attachment while maintaining simplicity, as the mount becomes an inherent part of the support structure rather than a separate complex assembly system

Inventive Principle:
Principle #5Merging (Combining)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system automatically positions the graphic header sleeve upon arrival at the retail location, eliminating the need for manual assembly and ensuring compliance, thus saving labor and streamlining the display setup process.

Implementation Method 1

The elastic members are configured to move the header sleeve from the shipping position to the display position at the selection of a user

Methodology Applied
Scientific EffectElasticity: Elasticity

Data Source

PatentUS10617233B2Product display
Publication Date: 2020.04.14 WESTROCK CONTAINER LLC
  • US10617233B2 patent drawing
  • US10617233B2 patent drawing
  • US10617233B2 patent drawing

AI summary

A product display in accordance with the present disclosure includes a display header and a product-support structure. The display header is coupled to the product-support structure for showing product indicia related to products stored in the product-support structure to a customer at a retail location.