Retail Display Stand Aperture Layout for Tapered Product Visibility
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Solution Overview
Problem
Existing retail display stands fail to effectively showcase tapered products like chocolate roses, as they lack distinct aperture sizing that enhances visibility of products in the back row, leading to a less appealing display.
Innovation Solution
A retail display stand with distinct forward and back product apertures, where the back apertures have a smaller lateral dimension than the forward apertures, causing products in the back row to sit elevated, improving visibility, and made from foldable cardboard with integral sides and flaps for rigidity and hanging options.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If uniform product apertures are used in retail display stands, then manufacturing is simple, but products in the back row are not visible enough
Solution Approach 1:
The patent applies local quality by differentiating aperture dimensions based on their position in the display stand. Back row apertures have smaller lateral dimensions than front row apertures, creating localized variations that elevate back products and improve visibility. This resolves the contradiction by making the display structure non-uniform where needed to enhance product visibility while maintaining overall manufacturing simplicity.
2Loss of information
If smaller lateral dimensions are used for back apertures, then back products are elevated and visible, but manufacturing precision requirements increase
Solution Approach 1:
The patent segments the display stand base into distinct front and back aperture zones with different dimensional specifications. This segmentation allows each zone to be optimized independently - front apertures for accessibility and back apertures for elevation - while maintaining manufacturing precision through clear, differentiated design parameters rather than requiring high-precision uniform dimensions throughout.
3Strength
If cardboard construction with integral sides and flaps is used, then structural rigidity is improved, but device complexity increases
Solution Approach 1:
The patent merges multiple structural elements into integral cardboard components. The sides are formed as integral parts of the base with built-in flaps that fold into place, eliminating the need for separate fastening hardware or assembly steps. This merging approach enhances structural rigidity through continuous cardboard construction while actually reducing device complexity by removing additional parts and simplifying assembly.
Data Source
AI summary
The disclosure shows a retail display stand that can be used to display products sold in tapered packages. The display stand has at least one row of upper product apertures and a corresponding row of lower product apertures. The lower product apertures have a lateral dimension that is smaller than the corresponding lateral dimension of the upper product apertures. The stand also has distinct forward and back sets of product apertures. The back apertures have a lateral dimension that is smaller than the corresponding lateral dimension of the forward apertures. The difference in sizing causes tapered packages in the back row to sit in an elevated position with respect to the packages in the forward row of apertures, improving purchaser visibility of the back row of products and creating a better retail display.