Retail display unit for multiple shaped products

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Solution Overview

Problem

Existing retail display fixtures struggle to efficiently display products of different shapes and sizes, such as paper napkins and plates, which are often sold together but have varying rectangular or square shapes and sizes, making it difficult to coordinate their presentation effectively.

Innovation Solution

A retail display unit with a base and holder configuration that includes a continuous loop member and bracket, allowing it to be mounted to a crossbar, featuring a holder with a multi-surface profile bottom and aperture to accommodate various shapes, and a bracket that can span two crossbars for versatile display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If traditional retail display fixtures are used, then they can display products, but they cannot effectively accommodate products of different shapes and sizes simultaneously

Engineering Contradiction:
Improveability to accommodate different shapes and sizesVSAvoidholder structure complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The holder is designed with a universal bottom structure featuring multiple curved surfaces (first, second, third curved surfaces) and channels that can adapt to accommodate products of various shapes and sizes. This multi-functional design allows a single holder type to display different product configurations without requiring multiple specialized fixtures.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The holder bottom is segmented into distinct geometric features including multiple curved surfaces and channels. These segmented elements can independently contact different parts of products with varying shapes, providing customized support for each product type while maintaining a unified holder structure.

Inventive Principle:
Principle #1Segmentation

2Productivity

If products of different shapes are displayed on traditional fixtures, then variety is achieved, but coordination and efficiency of display are reduced

Engineering Contradiction:
Improvedisplay efficiencyVSAvoidshape accommodation capability
Core Design Contradiction:
ProductivityVSAdaptability or versatility

Solution Approach 1:

The bracket is designed to span between crossbars, providing a universal mounting solution that can accommodate various product configurations. This universal design enables efficient display coordination by allowing different shaped products to be presented together in an organized manner on the same fixture system.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Ease of manufacture

If simple holder structures are used, then manufacturing is easy, but they cannot accommodate various product shapes effectively

Engineering Contradiction:
Improveholder fabrication simplicityVSAvoidproduct shape compatibility
Core Design Contradiction:
Ease of manufactureVSAdaptability or versatility

Solution Approach 1:

The holder bottom incorporates multiple curved surfaces instead of flat or angular geometries. These curved surfaces naturally conform to various product shapes, enhancing adaptability while remaining manufacturable using standard forming processes. The curvature provides universal contact points for different product configurations.

Inventive Principle:
Principle #14Spheroidality (Curvature)

Solution Approach 2:

The holder design utilizes variations in geometric parameters (different curved surface radii, channel dimensions) to achieve shape adaptability. By adjusting these parameters within the manufacturing process, the same holder structure can effectively accommodate different product shapes without requiring completely different designs.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20200323362A1Retail display unit for multiple shaped products
Publication Date: 2020.10.15 TARGET BRANDS INC
  • US20200323362A1 patent drawing
  • US20200323362A1 patent drawing
  • US20200323362A1 patent drawing

AI summary

A retail display unit includes a base having a frame member and a bracket coupled to the frame member and a holder. The bracket is configured to mount to a retail display fixture. The holder is coupled to the frame member and includes a front, a back, opposing sides, a bottom and is configured to hold and display products of different shapes. The bottom of the holder includes a first curved surface, a second curved surface and a channel located between the first and second curved surfaces and extends from the front to the back of the holder.