Retail Shelf Web Content Adaptation for Flexible Display Formats
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Solution Overview
Problem
Existing web content systems struggle to adapt to diverse audience devices and environments, particularly due to static content sizing and limited control over third-party advertising platforms, leading to inefficiencies and reduced audience reach.
Innovation Solution
A system of adaptive web content display devices with sensors and processors that dynamically configure and convert content for real-time presentation on flexible, non-standard form factors, generating pseudo-requester profiles and converting content to fit various display orientations and sizes, while tracking impressions and clicks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If web content is statically sized and presented, then content delivery is simple, but audience reach is limited due to inability to adapt to diverse devices
Solution Approach 1:
The patent implements dynamic web content delivery by detecting device characteristics (screen size, orientation, capabilities) and automatically adapting content presentation in real-time. The system transitions from static content delivery to dynamic adaptation, where content layout, size, and format change based on the requesting device's properties, thereby resolving the contradiction between adaptability and complexity.
Solution Approach 2:
The system changes multiple parameters of web content delivery including content size, layout configuration, resolution, and orientation based on device detection. By dynamically adjusting these parameters according to device characteristics, the system achieves broad device adaptability without requiring complex manual configuration for each device type.
2Adaptability or versatility
If web content is customized for each device, then audience reach increases, but testing and customization across all devices becomes impossible
Solution Approach 1:
The patent implements self-service content adaptation where the system automatically detects device characteristics and configures appropriate content presentation without human intervention. The automated detection and adaptation mechanism eliminates the need for manual testing and customization across numerous device types, thereby achieving broad device coverage while maintaining ease of content deployment.
Solution Approach 2:
The system performs preliminary device detection and content configuration automatically before content delivery. By pre-configuring content based on detected device properties, the system avoids the need for extensive post-deployment testing and manual customization, making broad device support feasible.
3Ease of operation
If web content is taken from third-party platforms as is, then integration is simple, but content may not be presentable on intended device or setting
Solution Approach 1:
The patent introduces an intermediary content adaptation layer between third-party platforms and the display device. This intermediary system receives content from various platforms, detects device characteristics, and automatically transforms content into device-appropriate formats. This resolves the contradiction by maintaining simple platform integration while ensuring content presentability across diverse devices through automatic adaptation.
Data Source
AI summary
Web content display devices of various size, orientation, and other capabilities may be flexibly positioned on retail shelving or in other locations within a retail store or other space. A display device may be configured to display various information, including information served directly from a pre-existing web location such as a retail store product page, or a pre-existing advertising platform or interface. Web content requests and responses are managed by an interface configured on the web content display device or a remote server. The interface is configured to identify a subset of web content within a response and automatically reorganize, restyle, and/or revise the subset of web content for display on the display device. The interface also interprets sensor output from the display device in order to generate clicks or impressions in a form recognizable by the advertising interface.