Retail Signage with Layered Primary and Secondary Displays
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Solution Overview
Problem
Existing product signage in retail environments is too small and crowded, making it difficult to convey both attractive and informative content, especially when viewed from a distance, and often obscures necessary product tracking information.
Innovation Solution
A sign system comprising a support with a planar face and a primary sign having an opening or window, where a secondary sign with tracking information is positioned behind the primary sign, allowing only essential information to be visible through the window while hiding less important details, enabling larger graphical and informative content on the primary sign.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional signage displays all product information including tracking data, then complete information is provided, but the signage becomes crowded and less visually appealing
Solution Approach 1:
The signage is segmented into two distinct layers: a primary sign facing customers displaying only marketing and product information, and a secondary sign containing tracking data and barcodes positioned at an angle away from customer view. This segmentation separates information by audience, allowing complete information retention without visual crowding.
Solution Approach 2:
Different portions of the signage system are assigned different qualities and functions. The primary sign has a customer-facing surface optimized for visual appeal with product images and descriptions, while the secondary sign has a tracking-information surface optimized for data display. Each surface is locally optimized for its specific purpose.
2Area of stationary object
If signage is made larger to be visible from a distance, then customer attraction improves, but the amount of tracking information that can be displayed decreases
Solution Approach 1:
The signage system transitions from a two-dimensional flat display to a three-dimensional multi-layer structure. The secondary sign is positioned at an angle (e.g., 45 degrees) relative to the primary sign, utilizing the third dimension to accommodate tracking information without interfering with the primary sign's visual impact or customer-facing area.
3Loss of information
If all signage information is visible to customers, then transparency is maximized, but sales promotion effectiveness decreases due to cluttered appearance
Solution Approach 1:
Tracking information and operational data are extracted from the customer-facing visual display and placed on a separate secondary sign positioned away from the primary customer view. This extraction removes the harmful visual clutter element while preserving all necessary information on the signage system as a whole.
Data Source
AI summary
A sign system for displaying product information proximate a product being vended. The sign system includes a support for maintaining a sign system at a predetermined orientation. A substantially planar face is appended to the support having a front surface and a rear surface. A primary sign is releaseably retained to the front surface of the planar face, the primary sign having an opening or window therein. At least one channel is configured to the front or rear surface of the planar face and positioned substantially behind the opening or window of the primary sign. A secondary sign is releaseably retained within the channel such that at least a portion of the secondary sign is visible through the opening or window in the primary sign.