Retail Merchandise Tray With Weld-Free Wire Support Assembly
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Solution Overview
Problem
Conventional self-facing retail merchandise displays require welding and complex assembly processes, making them costly and labor-intensive, and often have separate baffle plates that require additional mounting, which complicates their integration with retail shelves.
Innovation Solution
A retail merchandise tray with a weld-free wire support structure and divider assemblies using resilient connections, allowing for easy assembly and integration with shelves, featuring a baffle plate extension that is self-contained and adjustable, and a foldable front stop for efficient loading.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Strength
If welding is used to affix the wire support structure to the tray, then the structural strength is improved, but the assembly complexity and manufacturing cost increase
Solution Approach 1:
The wire support structure is divided into multiple modular segments that can be independently assembled and connected without welding. Each segment can be attached to the tray and other segments through simple mechanical connections, maintaining structural integrity while eliminating complex welding processes.
Solution Approach 2:
Connection elements or fasteners are introduced as intermediaries between the wire support structure and the tray, replacing direct welding. These intermediaries provide the necessary mechanical strength while allowing for easier assembly and disassembly without requiring welding equipment or skills.
2Reliability
If separate baffle plates are mounted to the tray, then the merchandise containment is improved, but the device complexity and mounting time increase
Solution Approach 1:
The baffle plates are merged with the wire support structure or tray components, eliminating the need for separate mounting operations. The baffle function is integrated into the existing structure through design features such as extended wire segments or attached panels, reducing the number of parts and assembly steps while maintaining effective merchandise containment.
3Stability of the object's composition
If a rigid non-foldable front stop is used, then the structural stability is improved, but the loading efficiency and space utilization worsen
Solution Approach 1:
The front stop is designed with dynamic characteristics, allowing it to fold or adjust its position. This enables the front stop to provide structural stability during normal operation while being collapsible during loading operations, optimizing both structural integrity and loading efficiency through state-changing design.
Solution Approach 2:
The front stop can be preliminarily positioned or folded into place before loading begins, and can be quickly adjusted or collapsed in advance of the loading operation. This preliminary positioning allows for efficient loading access while maintaining structural stability during the loading process.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
The solution reduces assembly time and costs, provides a lightweight and adaptable display system with integrated baffle plates, and allows for easy mounting on retail shelves, enhancing the efficiency and aesthetics of merchandise presentation.
Implementation Method 1
The pair of wire supports are removably attached to the divider by a resilient connection
Data Source
AI summary
A retail merchandise tray is provided. The retail merchandise tray includes a pair of load bearing members, a front stop mounted to the load bearing members, a wire support structure removably attached to the front stop and load bearing members, a pusher that slides along the wire support structure, and a pair of movable divider assemblies.


