Retail Video Analysis for Product-Customer Attention Mapping
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Solution Overview
Problem
Existing methods fail to accurately analyze purchasing behavior of customers due to variations in product arrangement locations within retail stores, leading to inefficiencies in conversion rates.
Innovation Solution
An information processing system that analyzes video data from retail environments to identify product and customer interactions, generates attention information based on these interactions, and outputs this information to display devices for staff analysis.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If video analysis is used to track customer behavior, then purchasing behavior analysis accuracy is improved, but system complexity increases
Solution Approach 1:
The patent introduces an information processing device as an intermediary between the video cameras and the analysis system. This device automatically tracks customer movement, identifies products of interest, and generates attention information, thereby reducing the complexity burden on the overall system while maintaining high measurement precision through automated video analysis.
Solution Approach 2:
The patent replaces manual observation and mechanical tracking methods with automated video analysis and image processing algorithms. By using computational methods to automatically detect customer behavior patterns and product attention, the system achieves high measurement precision without requiring complex mechanical tracking devices.
2Reliability
If multiple cameras are deployed to cover entire store, then behavior tracking completeness is improved, but cost increases
Solution Approach 1:
The patent makes existing surveillance cameras multi-functional by enabling them to perform both security monitoring and customer behavior analysis. The same camera infrastructure is used for dual purposes, eliminating the need for additional dedicated tracking cameras and thereby maintaining complete behavior tracking without proportionally increasing costs.
Solution Approach 2:
The system uses existing camera infrastructure to automatically generate behavior tracking data without requiring additional specialized equipment. The cameras and information processing device work together to self-generate the necessary tracking information, reducing the need for extra cameras and associated costs.
Data Source
AI summary
A non-transitory computer-readable recording medium stores an information processing program for causing a computer to execute a process including: obtaining video obtained by imaging an inside of a store; analyzing the obtained video to specify, from the video, a first area that includes a product arranged in the store, a second area that includes a customer to purchase the product, and a relationship in which interaction between the product and the customer is identified; generating attention information that indicates a degree of attention of a location where the product is arranged based on the specified relationship; and causing a display device to output the generated attention information.