Retailer Platform Integrating Third-Party Same-Day Delivery

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Solution Overview

Problem

Current third-party same-day delivery services often fail to deliver the entire inventory of a retailer, as they may not have real-time information on item availability or selection, leading to customer dissatisfaction and increased payment information sharing, especially when customers want to combine perishable items with non-perishable or bulky goods for delivery.

Innovation Solution

An integrated system that allows customers to select and purchase items directly from a retailer's website, utilizing a third-party same-day delivery service for eligible items, with the system generating a graphical user interface to display available delivery windows and processing transactions seamlessly, while keeping payment information secure with the retailer.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a third party delivery service is used for same-day delivery, then delivery convenience is improved, but inventory information accuracy deteriorates

Engineering Contradiction:
Improvedelivery convenienceVSAvoidinventory information accuracy
Core Design Contradiction:
Ease of operationVSLoss of information

Solution Approach 1:

The retailer's website serves as an intermediary platform that integrates third-party delivery service functionality. The website maintains real-time inventory information and uses an API to communicate delivery availability and status to the third-party service, ensuring accurate inventory data is always available to customers while still providing third-party delivery convenience.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If a third party delivery service is used, then delivery capability is improved, but transaction security deteriorates

Engineering Contradiction:
Improvedelivery capabilityVSAvoidtransaction security
Core Design Contradiction:
Adaptability or versatilityVSReliability

Solution Approach 1:

The retailer's website acts as a secure intermediary that handles all payment transactions. The third-party delivery service only receives delivery-related information through the API, not payment information. This maintains transaction security while enabling expanded delivery capabilities through the partnership with the third-party service.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If customers place orders through a third party delivery service website, then delivery options are improved, but checkout complexity increases

Engineering Contradiction:
Improvedelivery optionsVSAvoidcheckout complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The third-party delivery service functionality is merged into the retailer's existing website platform. The delivery service API is integrated seamlessly into the checkout process, allowing customers to select delivery options within the familiar retailer interface rather than switching to a separate third-party website, thus maintaining a simple unified checkout experience.

Inventive Principle:
Principle #5Merging (Combining)

4Productivity

If third party delivery service information is used, then delivery availability is improved, but item selection completeness deteriorates

Engineering Contradiction:
Improvedelivery availabilityVSAvoiditem selection completeness
Core Design Contradiction:
ProductivityVSLoss of information

Solution Approach 1:

The system implements a feedback loop where the retailer's website continuously monitors its own inventory data and communicates real-time delivery availability through the API to the third-party service. This ensures that the most complete and up-to-date item selection information is always available, as the retailer has direct access to its own inventory rather than relying on third-party data.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS12079764B2Integration of third party delivery service interface into online retail platform
Publication Date: 2024.09.03 TARGET BRANDS INC
  • US12079764B2 patent drawing
  • US12079764B2 patent drawing
  • US12079764B2 patent drawing

AI summary

Methods and systems for integrating same-day delivery services with an online retailer platform are disclosed. Graphical user interfaces are displayed on a retailer website for browsing and selecting items for purchase. Delivery options are provided including those for same-day delivery. A delivery service can provide available schedule delivery timeframes to be displayed on a GUI of the retailer website. A customer selects a delivery window for delivery of items selected for same-day delivery. The delivery windows are communicated through an integration API. Features presented to the customer during a shopping experience from item selection to checkout can be seamlessly presented to the user from both the retailer and the delivery service. Payment can be managed by the retailer rather than passed through the delivery service.