Retargeting Search Service Using Query Logs
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Solution Overview
Problem
Current search services are inefficient in providing relevant results to users, as query searches often have a low relation to individual users, leading to a significant time expenditure in retrieving desired information, especially when using personal computers or mobile communication terminals.
Innovation Solution
A retargeting search service system that stores user query logs and provides retargeting keywords and search results to user terminals based on information providing points in time, enabling interaction between mobile and computer terminals, and offering different user interfaces for mobile and computer terminals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of time
If a user conducts a search using a query through a search service, then the user can retrieve information, but the query search has a relatively low relation to each individual user and a relatively large amount of time is used to acquire a result desired by the user
Solution Approach 1:
The system performs preliminary actions by storing logs of user queries and browsing experiences in advance. When a user conducts a search, the system retrieves previously stored query information and browsing data to generate personalized retargeting keywords and search results, eliminating the need to start from scratch and reducing search time while improving relevance.
Solution Approach 2:
The system implements feedback by analyzing user browsing experiences and query patterns, then using this information to generate retargeting keywords that are fed back into the search process. This feedback loop ensures that search results are continuously optimized to match individual user preferences and needs.
2Measurement precision
If the system stores and processes query logs from multiple terminals, then retargeting accuracy improves, but system complexity increases
Solution Approach 1:
The system applies universality by using a unified log storage and processing mechanism that handles query information from multiple terminals (mobile terminals and computer terminals) in the same way. The server consolidates logs from different sources and generates retargeting keywords that can be applied across all user terminals, improving accuracy without proportionally increasing complexity.
Data Source
AI summary
A method of providing a retargeting search service includes storing a log about query information input from a user during a preset period of time, and providing a retargeting keyword and a retargeting search result to at least one of a user mobile terminal and a user computer terminal according to an information providing point in time based on the stored log.