Retractable hinged shelf display

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Solution Overview

Problem

Direct store delivery personnel face challenges in stacking and front-facing salty snacks due to limited space between shelves and the tendency of snack packaging to tip over, requiring a shelving solution that facilitates easier loading and display.

Innovation Solution

A retractable hinged shelving system with a sliding mechanism and pivoting front tray, allowing the shelf to extend and pivot downward for easier loading while maintaining the rear tray in a parallel position, and incorporating backstops to keep products upright and angled for optimal display.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If the shelf space between shelves is reduced to fit more products, then the quantity of products displayed increases, but the ease of operation for stacking and front-facing products deteriorates

Engineering Contradiction:
Improvequantity of products displayedVSAvoidease of stacking and front-facing products
Core Design Contradiction:
Quantity of substanceVSEase of operation

Solution Approach 1:

The shelf is designed with a hinged front tray that can pivot between a horizontal display position and a downward倾斜 loading position. This dynamic movement allows DSD personnel to easily access and stack products during the loading phase, then maintain a compact horizontal configuration for display, effectively resolving the contradiction between compact space utilization and ease of operation.

Inventive Principle:
Principle #15Dynamics

2Stability of the object's composition

If the shelf is kept in a fixed horizontal position to maintain display appearance, then the stability of product display is improved, but the ease of operation for loading products deteriorates

Engineering Contradiction:
Improvestability of product displayVSAvoidease of loading products
Core Design Contradiction:
Stability of the object's compositionVSEase of operation

Solution Approach 1:

The hinged front tray enables the shelf to dynamically transition between a stable horizontal display configuration and a tilted loading configuration. During product loading, the front tray pivots downward to provide ergonomic access, then returns to the horizontal position to maintain a neat, stable display appearance, thus resolving the contradiction between display stability and loading ease.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If the shelf is made extendable to provide more loading space, then the ease of operation for stacking products is improved, but the device complexity increases

Engineering Contradiction:
Improveease of stacking productsVSAvoidcomplexity of shelf mechanism
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The shelf is segmented into a fixed rear tray and a hinged front tray. This segmentation allows the front tray to independently pivot for ergonomic loading while the rear tray remains fixed for structural support. The segmentation enables extended loading space and improved operation ease without requiring complex overall shelf mechanisms.

Inventive Principle:
Principle #1Segmentation

4Ease of operation

If the front tray is hinged to pivot downward for easier loading, then the ease of operation is improved, but the reliability of maintaining product orientation deteriorates

Engineering Contradiction:
Improveease of loadingVSAvoidreliability of product orientation
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The hinged front tray is designed with built-in backstops that automatically engage when the tray pivots downward. These backstops preliminarily establish the correct tilted angle for product stacking, ensuring that products are oriented properly during the loading process. This preliminary angular positioning maintains product orientation reliability while enabling easy ergonomic loading.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10314412B2Retractable hinged shelf display
Publication Date: 2019.06.11 RETAIL SPACE SOLUTIONS LLC
  • US10314412B2 patent drawing
  • US10314412B2 patent drawing
  • US10314412B2 patent drawing

AI summary

A hinged drawer type shelving apparatus includes a shelf with a first portion and a second portion hinged to the first portion. The first portion is connected between opposing arms that have a guide connected to a rearward portion of the arm. A frame has opposing side members between which the shelf is disposed. Each side member has a channel for directing or guiding movement of the corresponding guide. The shelf moves between a first stored position, where the first and second shelf portions are coplanar with one another, and a second extended position to facilitate restocking of product. In the extended position, the first shelf portion is tilted and non-coplanar with the second shelf portion.