Retractable Paper Handle for Packaging Volume Reduction

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Packaging for consumer products faces challenges in balancing protection, aesthetics, ease of carrying, environmental impact, and cost efficiency, particularly in manufacturing, shipping, and storage considerations.

Innovation Solution

The packaging incorporates a retractable handle made from paper-based materials like cardboard or paperboard, which can fold and unfold between a retracted and erect position, allowing for easy carrying and reducing volume when not in use, while being made from recyclable and biodegradable materials to minimize environmental impact.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a handle is added to the packaging to improve ease of carrying, then consumer convenience is improved, but the packaging volume and manufacturing complexity increase

Engineering Contradiction:
Improveease of carryingVSAvoidpackaging volume
Core Design Contradiction:
Ease of operationVSVolume of moving object

Solution Approach 1:

The handle is designed to be retractable and foldable, allowing it to dynamically change position between extended (for carrying) and retracted (for compact storage) states. This dynamic mechanism resolves the contradiction by providing ease of carrying when needed while minimizing packaging volume when the handle is not in use.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The handle structure is nested within the packaging body when retracted, with the handle walls folding into the packaging interior. This nesting approach allows the handle to be stored within the existing packaging volume without requiring additional external space.

Inventive Principle:
Principle #7Nested doll (Nesting)

2Adaptability or versatility

If a retractable handle is incorporated into the packaging to enhance functionality and aesthetics, then consumer impression is improved, but manufacturing complexity and cost increase

Engineering Contradiction:
Improvefunctionality and aestheticsVSAvoidmanufacturing complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The handle is divided into separate foldable walls and panels that can be independently manufactured and then assembled through simple folding and tab insertion operations. This segmentation reduces manufacturing complexity by allowing modular production while maintaining the desired functionality and aesthetics.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The handle utilizes changes in geometric parameters through folding mechanisms, transforming a flat blank into a three-dimensional retractable structure. This approach maintains manufacturing simplicity while achieving the desired complex functionality and aesthetic appearance.

Inventive Principle:
Principle #35Parameter changes

3Reliability

If the handle is made from paper-based materials to reduce environmental impact, then recyclability is improved, but structural strength may be compromised

Engineering Contradiction:
Improverecyclability and biodegradabilityVSAvoidhandle strength
Core Design Contradiction:
ReliabilityVSStrength

Solution Approach 1:

The handle is constructed from foldable paper-based walls and panels that utilize folding geometry to achieve structural strength. The multiple folded panels and tab connections create a rigid structure from flexible paper materials, maintaining sufficient strength for carrying while preserving recyclability and biodegradability.

Inventive Principle:
Principle #30Flexible shells and thin films

Solution Approach 2:

The handle structure combines multiple paper-based components (foldable walls, panels, tabs, and slots) into a composite assembly that achieves greater strength through the combined structural arrangement, while maintaining the environmental benefits of paper-based materials.

Inventive Principle:
Principle #40Composite materials

Data Source

PatentUS9981770B2Packaging with a retractable handle and methods of making the same
Publication Date: 2018.05.29 APPLE INC
  • US9981770B2 patent drawing
  • US9981770B2 patent drawing
  • US9981770B2 patent drawing

AI summary

Packaging for a product including a retractable handle. The retractable handle may be a foldable retractable handle configured to fold and unfold between a retracted position and an erect position. In the retracted position, retractable handle may be disposed with a body of the packaging. In the erect position, the retractable handle may extend from the body of the packaging. In some embodiments, the retractable handle may be composed of a paper-based material. In some embodiments, the retractable handle may be a single integrally formed piece of material.