Retroactive Webpage Zone Identification via Session Replay

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Solution Overview

Problem

Current manual methods for webpage zone analysis are time-consuming and limited to analyzing current webpage versions, failing to efficiently identify fully-functional webpage versions and lacking the ability to analyze past states, which hampers website improvement efforts.

Innovation Solution

A method and system for collecting past website states through session replays, identifying main states, selecting webpage snapshots, and automatically identifying webpage zones, enabling retroactive analysis and efficient zone identification across multiple webpage versions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If manual zone identification methods are used, then zone analysis can be performed, but the process becomes time-consuming and labor-intensive

Engineering Contradiction:
Improvezone identification accuracyVSAvoidtime required for zone analysis
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs self-service by automatically identifying webpage zones using machine learning models without requiring manual human intervention. The automated zone identification system analyzes webpage structures, detects functional elements, and generates zone annotations autonomously, eliminating the time-consuming manual labeling process while maintaining accurate zone identification.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent replaces the mechanical manual process of zone identification with an automated computational system. Machine learning algorithms and computer vision techniques substitute human analysts, automatically detecting and classifying webpage zones through pattern recognition and structural analysis, thereby dramatically reducing the time required for zone analysis.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

2Adaptability or versatility

If manual zone analysis is performed, then current webpage versions can be analyzed, but past webpage versions cannot be analyzed

Engineering Contradiction:
Improvewebpage version analysis capabilityVSAvoidoperational complexity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system performs preliminary action by capturing and archiving webpage snapshots at multiple points in time before analysis is needed. Historical webpage versions are pre-collected and stored in a database, enabling retroactive analysis of past states without requiring access to the actual historical webpages at the time of analysis.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent uses copying by creating digital reproductions of historical webpage versions in the form of snapshots. These copied representations preserve the visual and structural characteristics of past webpage states, allowing analysts to study historical versions without needing to navigate the actual historical websites or recreate them.

Inventive Principle:
Principle #26Copying

3Loss of information

If comprehensive webpage analysis is conducted, then functional understanding improves, but the complexity of the analysis process increases

Engineering Contradiction:
Improvefunctional information retentionVSAvoidanalysis system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system applies segmentation by dividing the complex webpage analysis task into distinct functional zones and element categories. Each zone type (buttons, links, forms, etc.) is identified and analyzed separately using specialized detection algorithms, breaking down the overall complexity into manageable segments while preserving comprehensive functional information.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent implements universality through a multi-functional analysis system that handles various webpage elements, zones, and interaction types through a unified framework. The same core machine learning infrastructure performs multiple functions including zone detection, element classification, interaction analysis, and functional attribution, reducing system complexity through consolidation.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11768908B2System and method for collection of a website in a past state and retroactive analysis thereof
Publication Date: 2023.09.26 CONTENT SQUARE SAS
  • US11768908B2 patent drawing
  • US11768908B2 patent drawing
  • US11768908B2 patent drawing

AI summary

A system and method for collection of a website in a past state and retroactive analysis thereof are provided. The method includes collecting, from a repository, at least one session replay; identifying, in the at least one collected session replay, at least one main state, wherein a main state is a portion of a session replay; selecting at least one webpage snapshot corresponding to a respective main state of the at least one identified main state, wherein each snapshot is a single-instant webpage state at a specific point in time; identifying, in the at least selected one snapshot, at least one webpage zone; and returning the at least one identified zone.