Reusable Flexible Display Bag for Retail Packaging Waste Reduction

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

The existing packaging solutions for foodstuffs, such as snacks, create waste and complexity for retailers due to the need for larger packaging that is discarded, and result in increased costs for manufacturers and retailers, while providing benefits to consumers by maintaining freshness.

Innovation Solution

A flexible display bag with a housing formed from a flexible material, featuring a hanging device and movable panels that allow for easy access and refill, reducing waste and complexity by allowing the same bag to be reused with different products.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If smaller bags of snacks are packaged in larger boxes or bags for shipment, then consumers benefit from smaller package sizes that maintain freshness, but manufacturers and retailers incur increased costs and complexity due to discarding the larger packaging

Engineering Contradiction:
Improvepackage sizeVSAvoidpackaging system complexity
Core Design Contradiction:
Quantity of substanceVSDevice complexity

Solution Approach 1:

The display bag is designed to serve multiple functions: it acts as both the shipping container and the final retail display unit. The bag can hold multiple smaller snack bags during shipment, then be hung on retail displays with individual snack bags accessible through openings, eliminating the need for separate shipping and display packaging.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The invention merges the shipping container and display packaging into a single integrated display bag. The larger packaging structure combines both transportation and retail display functions, allowing the same bag to be used from factory to store shelf without discarding outer packaging.

Inventive Principle:
Principle #5Merging (Combining)

2Adaptability or versatility

If individual snack bags are removed from larger packaging and hung on racks for sale, then retailers can sell smaller quantities, but they incur expenses for removing, hanging, and maintaining each individual bag

Engineering Contradiction:
Improvesales flexibilityVSAvoidtime for display maintenance
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The display bag is designed to be self-displaying and self-maintaining. Multiple snack bags are inserted into the display bag at once, and the bag's structure with multiple openings automatically presents each snack bag for individual purchase without requiring staff to individually hang or arrange them.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The display bag is pre-configured with multiple openings and a hanging mechanism before arrival at the retail store. Retailers simply insert the snack bags into the pre-prepared display structure, eliminating the need for time-consuming individual arrangement and setup.

Inventive Principle:
Principle #10Preliminary action

3Reliability

If retailers rotate bags to move old product to the front and new product to the back, then product freshness is maintained, but the process becomes complex and time-consuming

Engineering Contradiction:
Improveproduct freshnessVSAvoiddisplay replenishment ease
Core Design Contradiction:
ReliabilityVSEase of operation

Solution Approach 1:

Instead of rotating individual bags forward and backward, the display bag design allows replenishment by removing the entire display bag from the hook, inserting new snack bags in reverse order (with the newest bag positioned to be accessed first), and rehanging it. This inverts the traditional rotation process into a simpler first-in-first-out system.

Inventive Principle:
Principle #13The other way round (Inversion)

4Ease of manufacture

If larger packaging is used for shipment, then smaller bags can be bundled for transport, but the larger packaging is discarded creating waste

Engineering Contradiction:
Improveshipment efficiencyVSAvoidpackaging waste
Core Design Contradiction:
Ease of manufactureVSLoss of substance

Solution Approach 1:

The display bag is designed to be recovered and reused rather than discarded. After the initial shipment and display function is complete, the bag can be refilled with new snack bags and reused for subsequent shipments or displays, eliminating the need to discard the outer packaging after a single use.

Inventive Principle:
Principle #34Discarding and recovering

Data Source

PatentEP3245143B1Single serve display bag
Publication Date: 2020.07.01 KELLANOVA
  • EP3245143B1 patent drawingFigure 1
  • EP3245143B1 patent drawingFigure 2~3
  • EP3245143B1 patent drawingFigure 4~8

AI summary

A display bag is provided and may include a housing formed from a flexible material and having a first end, a second end, and an inner volume extending between the first end and the second end. The display bag may also include a hanging device disposed proximate to the first end and a first panel disposed proximate to the second end and movable from a closed state closing a first opening formed in the housing and restricting access to the inner volume and an open state permitting access to the inner volume via the first opening.